[EXCLUSIVE STUDY] Six Months of Change: The State of Consumer Action & Brand Sentiment

  • October 19 2020
  • Resource: Loyalty Today
  • Cathy Courtney, Vesta

It’s hard to believe it’s been six months since COVID-19 took center stage in our lives (although some days it feels like it’s been years, right?). Since March we’ve been tracking consumer opinion and brand sentiment from...Read More

As Seen in Adweek: As Retailers Reopen, Gen Z and Millennials Remain Cautiously Optimistic

  • June 18 2020
  • Resource: Loyalty Today
  • Jordan Ben, Social Media Link

The following article was originally published in Adweek here The novel coronavirus pandemic has ravaged many retailers in the U.S., leaving some legacy organizations announcing bankruptcies and others reeling from layoffs.However, some...Read More

[EXCLUSIVE STUDY] Understanding COVID-19’s Lasting Impact as Stay-at-Home Restrictions Ease

  • May 21 2020
  • Resource: Loyalty Today
  • Holly Bauer, Social Media Link

The COVID-19 crisis abruptly changed our buying behaviors and attitudes as we adjusted to new routines. With many areas of the country seeing a lift in restrictions, Social Media Link asked 5,800 consumers as part of our ongoing research series...Read More

[EXCLUSIVE STUDY] How to Elevate Consumer Brand Sentiment During the COVID-19 Crisis and Beyond

  • May 15 2020
  • Resource: Loyalty Today
  • Holly Bauer, Social Media Link

In this rapidly changing environment, opinions, attitudes, and behaviors are evolving almost daily. Social Media Link has tapped our direct access to millions of consumers to keep a pulse on consumer sentiment throughout the COVID-19 crisis. Our...Read More

[STUDY] Predicting Brand Staying Power Through the COVID-19 Crisis and Beyond

  • May 06 2020
  • Resource: Loyalty Today
  • Holly Bauer, Social Media Link

Social Media Link has tapped our direct access to millions of consumers to gather real-time sentiment in this fast-moving crisis. The below highlights reflect the first wave of an evolving data project dedicated to helping the marketing community...Read More

The Rise of Connection Marketing: Four Ways to Engage with Your Consumer Community During the COVID-19 Crisis

  • March 30 2020
  • Resource: Loyalty Today
  • Jordan Ben

Navigating the COVID-19 crisis is uncharted territory for everyone. Companies are drastically changing their operations as cities and states respond to the outbreak. Many Americans find themselves sheltering in place and millions are working from...Read More

2020s Marketing Trend #6: Social Will Be About Connection, Not Clout

  • February 12 2020
  • Resource: Loyalty Today
  • Jordan Ben, Social Media Link

Throughout our series on predictions for the 2020s, we’ve covered a number of important topics marketers should pay attention to. From transparency to experiences to website evolution, loyalty-building and...Read More

2020s Marketing Trend #5: Is Your Brand Part Personal Assistant?

  • February 10 2020
  • Resource: Loyalty Today
  • Jordan Ben, Social Media Link

Last week, we covered why brand loyalty in the future will be achieved through shared values and new understandings, in addition to our other predictions highlighting transparency, experiences and personalized...Read More

2020s Marketing Trend #4: Loyalty Will Be About Sharing Values and Introducing New Ideas

  • February 03 2020
  • Resource: Loyalty Today
  • Jordan Ben, Social Media Link

In our content series about how marketers can prepare for the 2020s, we’ve talked about making transparency a huge priority, making “experiences” the new “content” and evolving your website to be a ...Read More

2020s Trend #3: Websites Becoming Personalized Engagement Destinations

  • January 29 2020
  • Resource: Loyalty Today
  • Jordan Ben, Social Media Link

Our content series about the six trends marketers should prepare for in the 2020s continues. We’ve talked about making transparency a huge priority and creating immersive consumer experiences. Today we’re focusing on how...Read More

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