CONTENT GALLERY

Is the constantly changing consumer journey throwing you in too many directions? You may struggle with maintaining loyalty among existing consumers. You are likely challenged in achieving efficient consumer acquisition. And you are almost...Read More

Your brand is one of the most important assets your business owns (no pressure).   What are you doing today to strengthen it for tomorrow?There’s a good chance you’ve already spent a significant amount of time trying to...Read More

Although online brand communities are rapidly growing in popularity, we know there’s a burning question many of you still need answered.“How is an online brand community any different from a Facebook group? Do I need one if I...Read More

We know that you, like every marketer, would love to strengthen your brand. From increasing brand awareness to building a group of die-hard raving fans of your product or service, building your brand is a crucial component of an effective...Read More

What is your “go to” to incentivize your loyalty program, rewards program, or community members to engage and act? Is it free samples? A branded experience? VIP treatment? A discount offer?Marketers are challenged with striking the...Read More

Our Founder, CEO, and Community Powered Marketing pioneer Susan Frech shared how to build lasting bonds that create authentic brand advocacy in a recent article for Forbes. The following article was originally published here. Every brand...Read More

Consumers demand experiences that speak to their deepest emotions and true feelings. Yet we all know that data is drying up and trends are moving faster then ever. How can you stay on top of key decision-making factors that traditional research...Read More

Veggies Made Great Senior Brand Manager, Christine Luongo, contributed insights into building customer loyalty in a recent article for Loyalty360. The following article was originally published here. Veggies Made Great makes a bold...Read More

What is love? (…baby don’t hurt me…) But really, what is showing or receiving love for a marketer?We won’t pretend that brand love can ever replace actual human love, although I’m sure some could argue their...Read More

Digital channels have always been a way for people to stay connected but in the time of COVID-19, they have become a lifeline to gather information, exchange ideas, share feelings, and ultimately foster a sense of belonging. Online communities...Read More