CONTENT GALLERY

Did you know that marketers who conduct audience research are 3X more likely to achieve their marketing goals? And that a whopping 65% of marketers report doing audience research “rarely or never?’ Today’s...Read More

Nearly 90% of consumers expect brands to accommodate their preferences. One of the ways marketers understand consumer preferences is through consumer insights. Qualitative research has been a long-standing pillar in forming a holistic...Read More

It’s the paradox all marketers face: a strong brand makes everything you need to do easier, but building a strong brand isn’t easy.It takes hard work and persistence to develop a brand worthy of devotion, that drives lasting loyalty...Read More

We get it. The idea of building an online community can feel daunting. Hear us out, though: The benefits of an online brand community are numerous, and the ROI from a thriving community is unmatched. You’re also not...Read More

You’ve seen them around. You’ve been invited to them. Maybe you’re a part of one right now. We’re talking about an online community.Online communities are a valuable tool in a marketer’s arsenal. The question is:...Read More

What is brand advocacy? Simply put, brand advocacy is a fancy term for good ol word-of-mouth. When you have a cohort of satisfied consumers advocating for other consumers to buy your product or service, you’ve got brand advocacy. These...Read More

People love to talk and share about food (who hasn’t had to scroll through 5 pages of a gushing food blog to get to the recipe?)! That’s what makes food and beverage brands such a natural fit for an online brand community.Offering...Read More

The most successful businesses (regardless of industry) all have one thing in common: They put the customer first. Their products and services are customer-centric. Their customer experience is seamless and top-notch. And they develop...Read More

Consumer trends are shifting more quickly than ever.And businesses are shifting with them, focusing on keeping aligned with their consumers. After all, it’s all about the customer.But what implications does this have for brands?To future...Read More

As a modern marketer up to date with the latest trends in strengthening your brand, you’ve probably heard about online brand communities. A destination where consumers can come together with a shared interest in a brand, whether it...Read More