CONTENT GALLERY

Consumer loyalty is changing faster than ever, and marketers must shift their strategies to maintain a competitive advantage. One way to do this is to rethink how your brand views and rewards loyalty from your biggest fans.  An easy way to...Read More

When you think of challenger brands, what comes to mind? A nimble David standing up to a legacy Goliath with towering name recognition and budget for days. Now imagine that you are a David battling multiple Goliaths. That’s the challenge...Read More

The team at Clio Snacks believes in being curious about new ideas. After all, that’s how their product came into being. Founder Sergey Konchakovskiy invented the chocolate-covered Greek Yogurt bars after seeing his kids’ playing with...Read More

Few people associate the word “party” with data, but for marketers, it’s all we can talk about these days. Data is critical in ensuring we can be effective at our jobs. Without it, we’re driving blind...Read More

The power of positive word-of-mouth is one of the fundamental truths of marketing. In a field that is undergoing seismic shifts, from data privacy to the metaverse, the superior impact of having your fans recommend your brand is undisputed. It...Read More

Like most marketers, we are big fans of brand advocacy. Harnessing the power of your best consumers to find your next consumers drives powerful impact for your brand. It influences purchase decision-making through ratings and...Read More

For just a minute, put yourself in the shoes of a customer. Think about purchases you’ve made from your favorite brands.What is it that makes you a loyal customer?There’s a good chance that it’s because the brands you choose...Read More

A successful brand advocacy strategy can create powerful Word-of-Mouth (WOM) marketing to elevate awareness and consideration. It can enhance your brand’s social proof through high-quality ratings & reviews. And it can inspire...Read More

Nearly 90% of consumers expect brands to accommodate their preferences. One of the ways marketers understand consumer preferences is through consumer insights. Qualitative research has been a long-standing pillar in forming a holistic...Read More

We could go on and on about the benefits of online brand communities. But we know how much more powerful personal testimonials and authentic reviews can be. So we thought we’d let one of the many brands that are reaping...Read More