Participant Perspectives; The Importance of Seamlessly Connected Retail Customer Experiences

  • August 20 2019
  • Resource: Loyalty Today
  • Sonya Shen

We at KNow Research are constantly curious about the changing needs and preferences of retail customers.  To keep our finger on the pulse or “In the KNow” on retail trends, we periodically conduct research with ...Read More

Reviving the Intercept Interview

  • April 18 2019
  • Resource: Loyalty Today
  • Katrina Noelle

How do you get authentic, rich feedback from customers quickly?  Interview them where they are.  Qualitative Intercept Interviews (QIIs) deliver in the moment authenticity and ensure the feedback is grounded in actual/recent behavior as...Read More