Enlightened Data Collection: Thinking out of the form field box

  • October 02 2019
  • Resource: Loyalty Today
  • Dave Hoffman, Creative Director

As a copywriter, I was conditioned to consider the consumer’s attention span, or lack thereof, and try to make every interaction with a brand worthwhile. Ensuring that value exchange is the responsibility of every creative marketer.   ...Read More

The Ultimate Prizing Bracket

  • April 23 2019
  • Resource: Loyalty Today
  • The PrizeLogic Team

Inspired by the madness of NCAA basketball, the “Ultimate Prizing Bracket” pits popular incentives offered by brands as part of their sweepstakes and loyalty strategies against each other to determine the most desirable prize. Starting...Read More

4 Myths About Consumer Incentives

  • March 07 2019
  • Resource: Loyalty Today
  • Matt Kates

For years, marketers have leveraged a wide range of incentives such as coupons, rebates, sweepstakes and loyalty programs to motivate consumer behavior.A recently released research study, “Incentivized Engagement Report: How Brands Can...Read More

ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?