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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
With the start of the new year, most brands are still racing to ensure their house is in order and they have the processes in place to comply with CCPA. Those responsible for ensuring compliance have no doubt spent significant time...Read More
Did you know there are regulations and restrictions when using images of currency in advertising? The law regulating currency images is called the Counterfeit Detection Act of 1992 and is administered by the Department of Treasury. The...Read More
Even though the California Consumer Protection Act (the “CCPA”) is still wet behind the ears – only becoming effective on January 1, 2020 – California voters decided in November 2020 to amend and expand the CCPA by passing...Read More
In these uncertain times, many restaurants are quickly adapting their delivery and takeout model to bolster sales. But, how can they continue to drive awareness and adoption of these channels when customers are conditioned to eating out? In the...Read More
As a copywriter, I was conditioned to consider the consumer’s attention span, or lack thereof, and try to make every interaction with a brand worthwhile. Ensuring that value exchange is the responsibility of every creative marketer.
Inspired by the madness of NCAA basketball, the “Ultimate Prizing Bracket” pits popular incentives offered by brands as part of their sweepstakes and loyalty strategies against each other to determine the most desirable prize. Starting...Read More
For years, marketers have leveraged a wide range of incentives such as coupons, rebates, sweepstakes and loyalty programs to motivate consumer behavior.A recently released research study, “Incentivized Engagement Report: How Brands Can...Read More