Why Black Friday is Key to Your Year-long Loyalty Efforts

  • November 19 2019
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

When you think of Black Friday, you might think of your customers getting bombarded with different promotions and bouncing from store to store looking for crazy deals.That doesn’t paint a picture of loyalty, but Black Friday is actually a...Read More

What Questions Should you be Asking About Premium Loyalty?

  • October 29 2019
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

As a retailer, you’re thinking about customer engagement.In a time when consumers have unlimited choice amid increased competition, building stronger relationships with customers is more important than it has ever been.That’s why...Read More

The 9 Premium Loyalty Stats That Every Retailer Needs to Know

  • October 16 2019
  • Resource: Loyalty Today
  • Paul Wolfer

Premium loyalty isn’t a new concept.People have been paying to be members of Amazon Prime since 2005.But as consumers gain more access to more information and more choices on where to spend their dollars, premium loyalty programs have been...Read More

Subscription Service Models are Good, but They Can be Better

  • September 30 2019
  • Resource: Loyalty Today
  • Carlos Dunlap-Beard

Traditional subscription/member services models work well for some brands. Stitch Fix, Dollar Shave Club, Hello Fresh, Sephora, and Blue Apron are some of the brands that have found success.Although their service offerings are good, could they be...Read More

Why You Can’t Forget the Human Experience in Customer Loyalty

  • September 23 2019
  • Resource: Loyalty Today
  • Tom Baker, Clarus Commerce

We toss around the word loyalty often.Whether it involves friendships, relationships, sports teams, pets, retail, or restaurants, we hear and use the term loyalty regularly and it means different things to different people.In retail just about...Read More

3 Megatrends Creating the Rise in Premium Loyalty

  • September 18 2019
  • Resource: Loyalty Today
  • Brian Carl, Clarus Commerce

Premium loyalty programs aren’t new.In fact, Amazon Prime is the best known premium loyalty program and it was released in 2005.If that’s the case, why are we hearing so much about it recently?And more important, why are consumers...Read More

How the Subscription Model has Paved the Way for Premium Loyalty

  • September 13 2019
  • Resource: Loyalty Today
  • Tom Caporaso

The subscription model is booming.For some companies, their entire business model relies on subscription. And for many legacy companies, subscription has proved very impactful as well.Industries like cable, grocery, music, radio, and even...Read More

What Happens to Your Loyalty Program When Transactional and Experiential Benefits Work Together

  • August 23 2019
  • Resource: Loyalty Today
  • Jim Tierney

From simple discounts to cosmetic makeovers, every interaction your brand has with a customer is an opportunity to create a memorable loyalty moment.Combining transactional benefits with experiences that are directly relevant to your best...Read More

Why Millennials Are Attracted to Premium Loyalty Programs

  • August 09 2019
  • Resource: Loyalty Today
  • Danielle Perez, Clarus Commerce

Did you know that 80% of millennials would be willing to join a premium loyalty program if their favorite retailers offered them and the benefits were valuable?And 68% of non-millennials would join a premium loyalty program.Not long ago...Read More

5 Ways Social Media Impacts Customer Loyalty

  • July 17 2019
  • Resource: Loyalty Today
  • Muhammad Khan

Many people still view “loyalty” to a brand as merely a program.But loyalty is so much more than that. Having a great loyalty program has to be part of the mix, but loyalty is bigger than just one thing.How do we create loyalty moments...Read More

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