Loyalty Discount or Loyalty to the Discount?

  • June 14 2019
  • Resource: Loyalty Today
  • Paul Wolfer

Chances are you have some affinity toward specific retailers, right?You might have a favorite grocery store or pet store or clothing store. Maybe that’s based on location. It’s on your way home. Maybe it’s just a place that you...Read More

Why Your Loyalty Program Needs to be a Deep Differentiator

  • May 28 2019
  • Resource: Loyalty Today
  • Paul Wolfer

Today it’s easier than ever to start a business selling products. Internet retailers are turning up every day and pop-up stores are on the rise.People can start e-commerce stores in their bedrooms. Things like drop shipping make fulfillment...Read More

6 Reasons You (and Your Customers) Need a Customized Loyalty Program

  • April 26 2019
  • Resource: Loyalty Today
  • Danielle Perez, Clarus Commerce

One of the key traits of a premium loyalty program is that it has to be great for consumers and retailers.That means there are KPIs on both sides. Retailers want a program that brings in revenue by increasing purchase frequency, basket size, and...Read More

Retail Recap Q1 2019: Subscription Trend Heats Up the Loyalty World

  • April 11 2019
  • Resource: Loyalty Today
  • Jim Tierney, Clarus Commerce

In our first edition of Retail Recap for 2019, we saw the launch of the Apple Card, the upward trajectory tied to Major League Baseball’s innovative approach to customer loyalty, Burger King’s entry into the subscription market...Read More

How to Create Loyalty Moments Through Customer Experience

  • March 11 2019
  • Resource: Loyalty Today
  • Kelley Gargano, Senior Director of Product Management, Clarus Commerce

Loyalty moments occur when we have interactions with a brand that create a lasting impact and shape our future interactions.Companies that focus on creating more loyalty moments with their customers will reap the benefits and greatly enhance their...Read More

Premium Loyalty? Subscription Loyalty? What Do We Call This Paid Loyalty Trend?

  • February 13 2019
  • Resource: Loyalty Today
  • Brian Carl, Clarus Commerce

In recent years we have seen many brands rethink their retail strategies by using premium loyalty programs.As loyalty program benefits become more experiential-based to attract additional customers and build emotional connections...Read More

Why You Have to Stop Thinking in Points When it Comes to Customer Loyalty

  • January 25 2019
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

When you think of a loyalty program, what comes to mind?Points? Discounts? Scanning a loyalty card or giving your phone number at checkout?Traditionally, that’s what loyalty programs have looked like. And just about every retailer invests...Read More

Why You Should Be Thinking about Premium Loyalty in 2019

  • December 21 2018
  • Resource: Loyalty Today
  • Michael Iannucci, Clarus Commerce

It is significantly costlier to acquire a new customer than to retain one you already have.Competition is increasing, while loyalty is decreasing. Consider the impact of loyalty fatigue: The average consumer belongs to more than 14 loyalty...Read More



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