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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Rewards programs have long been synonymous with retailers and brand manufacturers, but over the past couple of years, entertainment and media companies have started getting in on the action. Given the increased competition from streaming...Read More
Some brands go into the holiday shopping season looking for a panacea for whatever issues they have encountered over the past 12 months. Stagnant annual sales figures can be revitalized and salvaged by capitalizing on the surge in shopping...Read More
When done right, a rewards program can establish strong connections with customers, cultivate brand loyalty and even drive sales. A 2017 MIT Sloan Management Review study revealed that companies with high-performing rewards programs were more...Read More
Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines on how customer data is gathered and leveraged...Read More