There is No Customer Loyalty. Only Loyal Tendencies.

  • May 22 2018
  • Resource: Loyalty Today
  • Jack Cooney | Marketing

Why retailers need to move away from "Us Too" rewards programs that divide loyalty and focus on the customer engagements that improve the loyalty KPIs that matter most. I frequently shop at two nearby sporting goods retailers and thanks...Read More

Decipher The Complexity of Customer Loyalty

  • May 07 2018
  • Resource: Loyalty Today
  • Jack Cooney | Marketing

You don’t have to be an expert marketer to understand that customer retention is a critical part of a brand’s foundation for growth. The advantages of a strong base of active customers include: Up to five times cheaper to drive...Read More

How to Increase New Member Participation in Your Loyalty Program

  • May 02 2018
  • Resource: Loyalty Today
  • Jack Cooney | Marketing

How many times have you visited a store and during checkout were prompted to sign up for a loyalty program? Chances are, you signed up via email then left the store and never thought about that loyalty program again. After all, most consumers sign...Read More

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