Want to Increase Engagement? Mix Business with Pleasure

  • July 15 2018
  • Resource: Loyalty Today
  • Jeff Caplan

Today our carefully crafted sentences, our relevant offers, our perfect hero images often at best get a quick once over before being dispatched by the delete key. The recipients of these carefully put together messages, who lead busy lives and...Read More

Importance of Data for True Customer Appreciation

  • May 25 2018
  • Resource: Loyalty Today
  • Joe Doretti | Sales & Marketing

Recently, a mail order company in a highly competitive online market asked us what kind of data or information is needed to support a loyalty program. Our answer was that program requirements today typically require POS transactions (including...Read More

There is No Customer Loyalty. Only Loyal Tendencies.

  • May 22 2018
  • Resource: Loyalty Today
  • Jack Cooney | Marketing

Why retailers need to move away from "Us Too" rewards programs that divide loyalty and focus on the customer engagements that improve the loyalty KPIs that matter most. I frequently shop at two nearby sporting goods retailers and thanks...Read More

Decipher The Complexity of Customer Loyalty

  • May 07 2018
  • Resource: Loyalty Today
  • Jack Cooney | Marketing

You don’t have to be an expert marketer to understand that customer retention is a critical part of a brand’s foundation for growth. The advantages of a strong base of active customers include: Up to five times cheaper to drive...Read More

How to Increase New Member Participation in Your Loyalty Program

  • May 02 2018
  • Resource: Loyalty Today
  • Jack Cooney | Marketing

How many times have you visited a store and during checkout were prompted to sign up for a loyalty program? Chances are, you signed up via email then left the store and never thought about that loyalty program again. After all, most consumers sign...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?