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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Given the current situation with COVID-19, businesses are facing uncertainty and have more questions than ever around the pricing of existing and new products. Typically, companies would engage in research (i.e. surveys, interviews and...Read More
“It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of...Read More
Building customer loyalty is an objective most businesses are striving to achieve.
I constantly get asked questions from brands about how they can drive customer growth; How can we get customers to come back again and again? How can we steal...Read More
Today our carefully crafted sentences, our relevant offers, our perfect hero images often at best get a quick once over before being dispatched by the delete key. The recipients of these carefully put together messages, who lead busy lives and...Read More
Recently, a mail order company in a highly competitive online market asked us what kind of data or information is needed to support a loyalty program. Our answer was that program requirements today typically require POS transactions (including...Read More
Why retailers need to move away from "Us Too" rewards programs that divide loyalty and focus on the customer engagements that improve the loyalty KPIs that matter most.
I frequently shop at two nearby sporting goods retailers and thanks...Read More
You don’t have to be an expert marketer to understand that customer retention is a critical part of a brand’s foundation for growth. The advantages of a strong base of active customers include:
Up to five times cheaper to drive...Read More
How many times have you visited a store and during checkout were prompted to sign up for a loyalty program? Chances are, you signed up via email then left the store and never thought about that loyalty program again. After all, most consumers sign...Read More