Payback Time: What Your CFO Wants to Know About Your Loyalty Rewards Program

  • November 01 2017
  • Loyalty Management: Articles
  • Manolis Bardis

Advanced analytics techniques are enhancing loyalty program investment cases and helping to more consistently blend financial and marketing objectives. Most customers love being rewarded for brand loyalty, and businesses love loyal customers. It...Read More

Payback Time: What Your CFO Wants to Know About Your Loyalty Rewards Program

  • July 05 2017
  • Loyalty Management: Articles
  • Manolis Bardis

Advanced analytics techniques are enhancing loyalty program investment cases and helping to more consistently blend financial and marketing objectives. Most customers love being rewarded for brand loyalty, and businesses love loyal customers. It...Read More

ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?