The Art Of Personal Connection

  • December 01 2017
  • Loyalty Management: Articles
  • Sarah Lewthwaite

Movio’s Managing Director for EMEA, Sarah Lewthwaite, recently had the opportunity to sit down with Hoss Ghonouie, Director of Marketing for Everyman Cinemas in the UK, to discuss their recently relaunched loyalty program. Extending their...Read More

Why You Should Pay Attention To Older Moviegoers

  • May 01 2017
  • Loyalty Management: Articles
  • Matthew Liebmann

It’s time to shatter any lingering stereotypes. Without a doubt, midlife and older moviegoers, particularly those age 50-plus, are a powerful force at the box office. They bolster blockbusters, drive dramas, and create lucrative new niches...Read More

Millennials at the Movies: Capitalizing on Loyalty

  • September 07 2016
  • Loyalty Management: Articles
  • Matthew Liebmann

With headlines like ‘Hollywood has a huge Millennial problem’ and ‘Millennials are killing the movie business’ you’d be forgiven for picturing the entire generation as lightsabre-wielding, emo-dressed Kylo Rens coming...Read More

Achieving Synergy And Success In Cinema Loyalty With Marcus Theatres

  • July 17 2017
  • Resource: Loyalty Today
  • The Movio Team

Marcus Theatres is a staple in the North American cinemascape - which doesn’t come as a surprise given the company’s focus on excellence and “Making ordinary days extraordinary” mantra. Since coming onto the scene in 1935...Read More

Enrich Your Data for A Holistic Understanding Of Your Loyalty Members

  • July 05 2017
  • Resource: Loyalty Today
  • Matthew Liebmann

As a moviegoer, I often defy assumptions about my age and gender, and I’m sure you do, too. For example, Hidden Figures is my favorite movie this year but the average age of the audience is almost 10 years older than I am, with two...Read More

Using Personalized Rewards To Encourage Loyalty

  • May 31 2017
  • Resource: Loyalty Today
  • Olivier Reynaud-Guerrini

Everybody loves a reward - especially if it’s something you really want! Delivering personalized rewards that your loyalty members will actually use doesn’t have to be mind-boggling, and ‘loyalty codes’ in Movio Cinema, or ...Read More

Taking The Leap With Data-Driven Marketing

  • May 24 2017
  • Resource: Loyalty Today
  • Sarah Lewthwaite

Over the past few years, I’ve witnessed the cinema industry starting to take a leap forward when it comes to big data. Discussions have evolved from initially questioning the need for data, to how and what data to capture, to now being more...Read More

Top Trends To Future-Proof Your Loyalty Strategy

  • April 27 2017
  • Resource: Loyalty Today
  • Sarah Lewthwaite

To ensure the value proposition of your loyalty program is relevant, compelling and effective, it’s important to maintain an eye on trends in the loyalty marketing space. At Movio, we are always exploring fresh ways in which to connect and...Read More

Showcase Cinemas Targets Better Loyalty Performance

  • March 24 2017
  • Resource: Loyalty Today
  • Tiana Meintjes

In 2014, Showcase Cinemas made the decision to add Movio Cinema to better leverage Aloha Loyalty and improve the performance of its loyalty program, Starpass. Since October of that year, Showcase Cinemas have operated Starpass with Movio Cinema...Read More

Pushing the boundaries of cinema experience with VOX Cinemas

  • March 21 2017
  • Resource: Loyalty Today
  • Ashleigh Davis

VOX Cinemas is known for its emphasis on innovation and unwavering customer-centricity in the Middle Eastern region. Since launching in 1999, they have grown to 243 screens across UAE, Lebanon, Oman, Egypt and Qatar, with Bahrain, Kenya and Kuwait...Read More

Displaying results 1-10 (of 12)
 |<  < 1 - 2  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?