What Loyalty Looks Like to Consumers

  • March 02 2018
  • Resource: Loyalty Today
  • Gina Fleck, Director of Loyalty at HelloWorld

As a loyalty marketer, you likely have dozens of metrics and KPIs to help define what loyalty looks like to you. Acquisition, repeat purchase, active members, referrals, redemptions, promotion participation, and more. But consider the other half...Read More

New Loyalty Program Accounting Guidelines are Coming

  • November 22 2017
  • Resource: Loyalty Today
  • Gina Fleck

As a loyalty marketer, you may not stand around the water cooler and talk about FASB, U.S. GAAP, or the differences between deferred revenue and incremental cost as accounting methods. You may not even be aware of how your loyalty program handles...Read More

The Agency of the Future: Lessons from Ocean's 11

  • October 03 2017
  • Resource: Loyalty Today
  • Lauren Pietersen

What happens when Danny Ocean teams up with Rusty, Linus, Frank and six other criminal geniuses to rob a casino (or three)? As each player brings a key skill to the table, the dynamic network of individuals tackle a common goal and pocket $160...Read More

The Balance Between Acquisition and Retention

  • September 08 2017
  • Resource: Loyalty Today
  • Gina Fleck

Growing and maintaining a successful loyalty program requires a strategic acquisition and retention framework that brings in quality members and keeps them actively engaged over time. Many loyalty marketers focus their valuable time and money on...Read More

Tune into Engagement: What if we Designed Loyalty Programs for TV’s Favorite Hotspots?

  • June 29 2017
  • Resource: Loyalty Today
  • Michela Baxter

We’ve all been there: Two seasons into a binge watching session and you wonder, “Is the coffee at Central Perk really that good?” Or, “What would it be like to play, ‘Haaave you met Ted?’ with Ted and Barney at...Read More

Your Loyalty Program Metrics are Useless. To Improve Them, Follow These Steps

  • June 22 2017
  • Resource: Loyalty Today
  • Gina Fleck

In our data-driven world, we have metrics for everything. From the number of steps we should take every day to likes on a social post, it seems easier and easier to quantify and measure success. If you’re a loyalty marketer, measuring the...Read More

Take a Page from Chase’s Loyalty Playbook

  • May 30 2017
  • Resource: Loyalty Today
  • Gina Fleck

Chase’s Sapphire Reserve card with its too-good-to-be-true sign-up bonus—100,000 points—now has a cult-like following. But beyond the physical rewards, what is making people flock like moths to a flame? Despite its high $450...Read More

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