The Future of Mobile: Welcoming the Next Era of Engagement

  • March 28 2019
  • Resource: Loyalty Today
  • Mike Puffer, Sr Director, Strategy, Insights, and Innovation, HelloWorld, A Merkle Company

Consumers are swimming in a sea of apps. To cut through the noise in today’s “always on” world, brands must prioritize meaningful mobile experiences with everyday utility and real-time relevance. From geolocation services to...Read More

Looking to Surprise Your Customers? This Holiday, Give the Gift of Promotions

  • December 03 2018
  • Loyalty Management: Articles
  • Janice Pollard, HelloWorld

This holiday season, promotions are making the nice list. Whether you’re looking to boost in-store traffic, grow an Instagram following, or draw attention to new products, limited-run promotions with chances to win are a great way to...Read More

Trying to Build Loyalty? Work on Your Affinity Game First.

  • October 01 2018
  • Loyalty Management: Articles
  • Kaitlyn Mitchell, HelloWorld

In most cases, ongoing sales are the end game to any loyalty initiative. And to do that, loyalty strategies come into play. But before you really get to loyalty, you need to build an affinity game plan. It’s the emotional connection...Read More

Twitter Awards #MVP to Planters for a Winning Digital Strategy

  • February 11 2019
  • Resource: Loyalty Today
  • Jessica Kessler, Marketing Director at HelloWorld, A Merkle Company

As broadcast and digital channels grow closer together, Big Game advertisers are quickly adapting their campaigns to extend beyond the traditional prime-time television spot. Merkle’s sixth edition of the Digital Bowl Report provides an...Read More

How a Crash Course in Behavioral Economics Can Boost Consumer Loyalty

  • December 01 2017
  • Loyalty Management: Articles
  • Michela Baxter

Loyalty marketers take note: behavioral economics may be key to driving engagement with your program. Richard Thaler recently won the Nobel Prize for his work in behavioral economics on theories like irrational actors, the hot hand fallacy, and...Read More

A Fireside Chat with Three Experts in Loyalty and Engagement

  • October 02 2017
  • Loyalty Management: Articles
  • The HelloWorld Team

HelloWorld works with top consumer brands on structured loyalty programs, as well as those that want to encourage loyalty as an outcome, but do not have a formal program. In an era where loyalty has moved past a traditional points-based approach...Read More

Beating Vacation Brain: Using PTO Energy to Refresh Loyalty Programs

  • July 30 2018
  • Resource: Loyalty Today
  • Darrin Brege

Ah, summer. After braving the cold and surviving the busy season, your long-awaited PTO is finally here. While vacation does wonders for your mental health, it can also accelerate your creativity and productivity at work. As a Creative Director...Read More

Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

  • July 13 2018
  • Resource: Loyalty Today
  • Sara Hogan

“This post is authored by Sara Hogan of Merkle in partnership with HelloWorld, a Merkle Company.”  It’s a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and...Read More

Best (Brand) Friends: How Active Participation is Changing the Face of Loyalty

  • June 26 2018
  • Resource: Loyalty Today
  • Donnie Fairbanks, Senior Director of Strategic Services

With a rise in brand intimacy, the loyalty paradigm is rapidly changing. The brands that will emerge on top are those that can meet consumers' evolving demands for value, personalization, and active participation. This shift is something I...Read More

Time to ‘Spring Clean’ Your Loyalty Program?

  • April 03 2018
  • Resource: Loyalty Today
  • Kaitlyn Mitchell, Director of Loyalty

I’m one of those people who loves to organize around the house, and with two toddlers to keep me on my toes, it’s more important than ever to stay on top of the clutter that can accumulate over time. The same is true for loyalty...Read More

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