Loyalty Strategies, Then and Now

  • February 01 2018
  • Loyalty Management: Articles
  • Michelle Wildenauer

You may be familiar with the popular business book What Got You Here Won’t Get You There. Authors Marshall Goldsmith and Mark Reiter suggest that the behaviors and accomplishments that brought you success early in your career will not help...Read More

Your Customers’ Passions—Not Their Ages—Are What Count

  • June 01 2017
  • Loyalty Management: Articles
  • Dan Jurek

I can’t click around on my iPhone for 10 minutes without landing on an article about generations and advertising. It’s an obsession with marketers these days: What makes baby boomers, gen-Xers, millennials, and post-millennials&mdash...Read More

Hiring, developing the best loyalty marketing talent

  • December 08 2017
  • Resource: Loyalty Today
  • Christine Hoffman

As the talent chief at a digital and data-savvy customer engagement agency, I’m often asked about modern marketers’ hiring and development practices — especially how they differ from those at a traditional advertising agency or...Read More

The Yin and Yang of Loyalty Program Design

  • November 01 2017
  • Resource: Loyalty Today
  • Chris Barnett

While celebrity meet-ups and amazing freebies garner buzz, it’s a balanced approach, pairing both emotional and rational benefits, that wins long-term customer loyalty.   Emotional brand stories get a lot of play these days — in...Read More

Should Your Loyalty Program Have its Own Brand?

  • October 19 2017
  • Resource: Loyalty Today
  • John Jarvis

Well, here’s the obvious answer: it depends.   Over the past 24 years, The Lacek Group (TLG) has designed, built, and managed dozens of loyalty programs for airlines, cruise lines, car rental companies, automobile companies, hotels...Read More



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