Will your Loyalty Program Pay Off?

  • December 26 2023
  • Resource: Loyalty Today
  • Chris Veerkamp, The Lacek Group

Loyalty programs that reward customers for repeated and incremental spending are popular with consumers and brands—and for good reason. Consumers benefit financially and emotionally from belonging to programs that reward them for engagement,...Read More

Attention Economy

  • December 21 2023
  • Resource: Loyalty Today
  • Katelyn Ambaruch, The Lacek Group

Lately I’ve been thinking about Gen Z’s relationship with the attention economy—i.e., the theory that views consumer attention as a scarce commodity that companies must compete to attract. Gen Z has an overload of choices...Read More

To Tier or Not to Tier?

  • December 19 2023
  • Resource: Loyalty Today
  • Francesco Favazza and Robyn Zeller, The Lacek Group

Previously, in our series on tiered recognition, we explored why brands personalize perks and benefits for their highest-value customers and how to effectively execute a tiered approach. In this final installment, we discuss the foundations of a...Read More

Influencer Marketing: Elevating Brand Reach through the Right Partnerships

  • November 17 2023
  • Resource: Loyalty Today
  • Maeghen Krueger and Rachel Klaven, The Lacek Group

In today’s marketplace, it’s critical for brands to understand the value of leveraging social media influencers in support of their products or services. Social platforms like TikTok, Instagram, YouTube/YouTube Shorts, and many more...Read More

Women In Tech: Data v. Creative—False Divide?

  • October 26 2023
  • Resource: Loyalty Today
  • The Lacek Group Team

Here’s our latest roundtable, an occasional series that gathers a group of Lacek experts and invites them to reflect on some of the ideas percolating in our field.OUR PANELISTS  Five members of our Data Intelligence team gathered to...Read More

For Brands, Perception Is Reality

  • October 18 2023
  • Resource: Loyalty Today
  • Amy Farsht and Jasmin King, The Lacek Group

Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of building long-term loyalty. Consumers crave brands that are in sync with their own personal core values—and...Read More

Human-Centered Design Boosts Brand Devotion

  • October 12 2023
  • Resource: Loyalty Today
  • Rachel Foss, The Lacek Group

In today’s marketplace, which is still coping with post-pandemic societal shifts, customer loyalty remains a critical key to success for brands. The consumer experience often feels fully saturated with a constant stream of advertising and...Read More

Execution Is Everything

  • October 06 2023
  • Resource: Loyalty Today
  • Robyn Zeller, The Lacek Group

Second in a Three-Part Series on Tiered RecognitionIn the first installment of our series on tiered recognition, we explored why brands should consider a tiered recognition strategy—forgoing a one-size-fits-all approach to rewards and...Read More

Building Brand Devotion: Lessons from Taylor Swift

  • September 28 2023
  • Resource: Loyalty Today
  • Kinsey Baber, The Lacek Group

Entertainment juggernaut Taylor Swift has earned her reputation as arguably the world’s most successful singer-songwriter and performer. She’s also a brilliant brand leader with enviably devoted fans, known as Swifties, who will pull...Read More

More than Fun and Games

  • September 22 2023
  • Resource: Loyalty Today
  • Warren Wiens, The Lacek Group

Leveraging Chance-to-Win Promotions Few things generate as much excitement as the prospect of winning a big prize. Though consumers face long odds in any chance-to-win game, just the idea of winning a new car or a once-in-a-lifetime vacation...Read More

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