App Downloads Losing Momentum to Messaging in Customer Engagement Race

  • October 02 2017
  • Loyalty Management: Articles
  • Brian Heikes

With the rapid use of mobile devices, brands have been utilizing different communication techniques to reach their customers. Within the past decade, apps have been developed by brands to increase customer interactions, but a few of their efforts...Read More

The State of Mobile-Based Loyalty Programs

  • July 05 2017
  • Loyalty Management: Articles
  • Margie Kupfer

Mobile Loyalty in the Here and Now In a retail environment, mobile is no longer thought of for just browsing and shopping. Mobile is now a must have, key component to any omni channel strategy. Mobile is also increasingly playing a larger role...Read More

4 Quick Wins with Mobile Wallet Marketing

  • September 07 2018
  • Resource: Loyalty Today
  • The 3C Interactive Team

Top ways your brand can capitalize on the opportunity beyond mobile paymentsA significant amount of the hype surrounding mobile wallet is focused on payment capabilities—with applications like Apple Pay and Google Pay providing...Read More

Conversational Commerce: What It Is and How to Use It

  • February 16 2017
  • Resource: Loyalty Today
  • Brian Heikes

Online and mobile shopping is one of the most popular methods of buying what you need. But even with personalized content recommendations, personal shoppers and a host of other technological improvements, much of it still feels very impersonal...Read More

What’s Next for Mobile Marketing in 2017?

  • February 07 2017
  • Resource: Loyalty Today
  • Judd Wheeler

In a space that is evolving by the day, it is more important than ever for marketers to stay ahead of the mobile technology and trends that consumers are demanding. As we kick off the new year, here are some trends that we see as key components to...Read More

Mobile Trends to Watch: October 2016

  • October 28 2016
  • Resource: Loyalty Today
  • The 3C Team

It’s an undeniable fact mobile technology is continually on the move. As the technology evolves, it’s important to stay up-to-date. Whether you’re new to the mobile industry or a seasoned veteran looking to stay...Read More

Mobile Trends to Watch: July 2016 Roundup

  • August 02 2016
  • Resource: Loyalty Today
  • 3C

Investment in Mobile-Enabled Loyalty Programs Are on the RiseHaving an effective loyalty program has become a key differentiator for brands, so much so that budgets for customer loyalty will increase in 2017 by more than 50%. Brands are...Read More



Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?