Create a Successful Catering Rewards Program

  • January 30 2019
  • Resource: Loyalty Today
  • Terri Burton

Whether catering is already an established part of your restaurant or a new addition, offering your catering customers a rewards program designed just for them is a great way to grow a loyal repeat customer base.  Restaurant catering is a $33...Read More

Build An App That Won’t Be Deleted

  • December 28 2018
  • Resource: Loyalty Today
  • Jane Farrell

Your guests are going through their phones right now and deleting apps they don’t use. Why would they keep yours?If your mobile app delivers convenience and enhances their experience with your brand, they’re more likely to use it. If...Read More

How Restaurants Can Attract More Millennial and Gen Z Customers

  • December 19 2018
  • Resource: Loyalty Today
  • Terri Burton, Paytronix

Every restaurant understands that attracting new customers is crucial for sustained success. But even though the millennial generation begins with those born in 1979, many restaurant owners struggle to connect with this audience—not to...Read More

Yesway Uses Its New Loyalty Program to Drive Transactions – An Interview with Darrin Samaha, VP and Brand Manager

  • August 10 2018
  • Resource: Loyalty Today
  • Michelle Tempesta

Yesway was recognized as a winner of the ‘Best Convenience Store Loyalty Launch’ in the 2018 Loyaltees. Launched in December of 2015 by Brookwood Financial Partners, LLC, a Massachusetts-based private equity firm, Yesway plans to...Read More

World of Beer’s ALEgorithm Knows What Customers Want to Drink

  • July 20 2018
  • Resource: Loyalty Today
  • The Paytronix Team

Craft beer sales are booming.Transitioning from niche industry to nationwide phenomenon, craft beer has become big business. These unique and flavorful brews now account for more than 23% of U.S. beer sales, which totaled $111.4 billion in 2017...Read More

Considering PXUX 2018? Here Are 12 Things You NEED To Know

  • June 27 2018
  • Resource: Loyalty Today
  • Michelle Tempesta

Making the decision to go to any conference is tough: Time away from your desk is always nice, but you need to make sure that the time away from work is going to be worth it!Luckily, PXUX isn’t just any conference: It’s packed with...Read More

4 Reward Program Dilemmas Solved

  • June 25 2018
  • Resource: Loyalty Today
  • Sarah Hopkins | Guest Engagement, Reward Programs

Roger Dow, creator of the Marriot Rewards Program, once said, “The first two years, I had peers trying to kill this idea a hundred times over.”  Fortunately, Dow knew the key to tackling the program push-back is knowing how and...Read More

Three Reasons Why I Stopped Eating at Your Restaurant

  • June 11 2018
  • Resource: Loyalty Today
  • Stephen Stone

Today’s customers can be your best friend or worst enemy. In an age where one shared bad experience can go viral and bring heaps of negative attention onto a brand, it’s important to understand what’s bringing customers through...Read More

Dos and Don’ts of Rolling Out a Loyalty Program

  • April 20 2018
  • Resource: Loyalty Today
  • Kim Otocki

Rolling out a loyalty program is a critical part of making sure you’re set up for success in the future. Capturing customers interests and getting them to enroll in a program takes a lot of energy to make sure all levers that are needed are...Read More

Why Club Programs Work

  • April 16 2018
  • Resource: Loyalty Today
  • Kim Otocki

Club programs enjoy perennial popularity as the foundation of rewards programs. At some point, nearly every person will have had a paper or digital punch card for the club program of a convenience store or restaurant.But knowing that they’re...Read More

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