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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In 2015 it was called “The Age of the Empowered Customer,” now 2016 is deemed “The Year of the Customer”, and it’s safe to say consumers’ assumption of control in future of retail will only grow from here...Read More
It’s the age old question of, “What came first, the chicken or the egg?” Except now the question is, “What came first, the connected car or the connected consumer?” Some argue that consumers are evolving as a...Read More
Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales. And the number of worldwide email users is expected to...Read More
The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about the customer experience (CX) and how marketers are striving to implement strategies to create the best experiences...Read More
The time has come for Millennials to come of age, start their own families, and establish households. This new generation of energy consumers represents huge opportunities for utility companies to market their energy programs to the millennial...Read More
With instant access to information across digital channels, consumers have more choices than ever. They are constantly interacting with brands, and if marketers can’t keep up, they are missing opportunities. Marketers are increasingly...Read More
If you are an email marketer, you have only 3 seconds to capture the attention of your audience. That’s a really short window of time. In fact, the odds aren’t even that good. The majority of marketing emails are determined...Read More
The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party.First-party is the foundation of your...Read More
Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have...Read More
Let’s start with the commonly-accepted definition of CRM – Customer Relationship Management – and take a fresh look at it. The definition implies that the relationship begins after a consumer (end-user) actually...Read More