Customer Reviews Can Improve Your Sales by 5 Times

  • May 03 2016
  • Resource: Loyalty Today
  • Amanda Cabrera

In 2015 it was called “The Age of the Empowered Customer,” now 2016 is deemed “The Year of the Customer”, and it’s safe to say consumers’ assumption of control in future of retail will only grow from here...Read More

3 Online Marketing Strategies to Attract Connected Consumers

  • April 22 2016
  • Resource: Loyalty Today
  • Mike Taylor

 It’s the age old question of, “What came first, the chicken or the egg?” Except now the question is, “What came first, the connected car or the connected consumer?” Some argue that consumers are evolving as a...Read More

The Email Marketer’s Checklist for Success

  • April 19 2016
  • Resource: Loyalty Today
  • Kevin Welly

Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales. And the number of worldwide email users is expected to...Read More

Which Touch Points do Marketers Rate as Central to the Customer Experience?

  • April 04 2016
  • Resource: Loyalty Today
  • Larisa Bedgood

The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about the customer experience (CX) and how marketers are striving to implement strategies to create the best experiences...Read More

3 Ways for Utilities to Improve Engagement with the Millennial Head of Household

  • March 16 2016
  • Resource: Loyalty Today
  • Kevin Welly

The time has come for Millennials to come of age, start their own families, and establish households. This new generation of energy consumers represents huge opportunities for utility companies to market their energy programs to the millennial...Read More

Is Real Time Marketing always the RIGHT Time?

  • March 11 2016
  • Resource: Loyalty Today
  • Kevin Welly

With instant access to information across digital channels, consumers have more choices than ever. They are constantly interacting with brands, and if marketers can’t keep up, they are missing opportunities. Marketers are increasingly...Read More

Your Marketing Email Has Only 3 Seconds to Capture a Reader’s Attention – 5 Tips on How to Make it Count

  • March 04 2016
  • Resource: Loyalty Today
  • Kevin Welly

If you are an email marketer, you have only 3 seconds to capture the attention of your audience. That’s a really short window of time. In fact, the odds aren’t even that good. The majority of marketing emails are determined...Read More

The Power of Third-Party Data

  • February 26 2016
  • Resource: Loyalty Today
  • Kevin Welly

The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party.First-party is the foundation of your...Read More

Data Quality and Integration Key to the Customer Experience

  • February 23 2016
  • Resource: Loyalty Today
  • Kevin Welly

Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have...Read More

Straight Talk for Distributors About CRM

  • February 16 2016
  • Resource: Loyalty Today
  • Dan Roglin

Let’s start with the commonly-accepted definition of CRM – Customer Relationship Management – and take a fresh look at it. The definition implies that the relationship begins after a consumer (end-user) actually...Read More

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