What We’re Reading: CIO’s Top 7 Take-Aways from 2015

  • October 28 2015
  • Resource: Loyalty Today
  • Ward Schultz

The ever-changing retail technology landscape keeps marketers on their toes, with little time to reflect. But with 2016 on the horizon, looking back can give important and telling indications for what’s to come for retailers in 2016. So even...Read More

Give the Gift of Referrals – Julep Leads the Way

  • October 27 2015
  • Resource: Loyalty Today
  • Ward Schultz

We’re on the eve of the annual shopping frenzy set to undertake retailers all over the globe. As October winds down and November inches closer, out goes the candy corn and in comes the peppermint mochas. Yum.The holidays are on everyone...Read More

Advance Auto Parts Gets Better Customers from Better Referrals

  • October 22 2015
  • Resource: Loyalty Today
  • Ward Schultz

A message from a friend or family member has far more meaning than one sent by a brand. We know this to be true and surveys confirm it. It’s also what the Advance Auto Parts refer-a-friend program is built on. That’s what Internet...Read More

Advance Auto Parts’ Eight Keys to Refer-a-Friend for Better Customers

  • October 13 2015
  • Resource: Loyalty Today
  • Ward Schultz

Refer-a-friend brings in better new customers than other acquisition channels. They spend more, are more valuable over their lifetime as customers, and refer other new customers three to five times more frequently than customers you get elsewhere....Read More

Watch Kipling’s Secret to Referral Success

  • October 09 2015
  • Resource: Loyalty Today
  • Ward Schultz

It’s now officially October. The pumpkin-spiced everythings are here in full force, the wind is picking up, the rain is coming down, and yes, you get to wear your sweatpants again. It would seem as if summer has come to an abrupt end&hellip...Read More

4 Ways to Boost Loyalty Programs with Refer-a-Friend

  • October 05 2015
  • Resource: Loyalty Today
  • Ward Schultz

Everyone talks about turning loyalty into new customers. But traditional loyalty programs don’t seem to do that. Why not? There’s a piece missing: that little arrow you see in some funnel diagrams going from the bottom of the funnel...Read More

Referred Customers Lead to Brand Loyalty

  • August 23 2015
  • Resource: Loyalty Today
  • Ward Schultz

Are referred customers better customers? Yes. They feature higher NPS scores, higher lifetime value, higher AOV, higher likelihood to refer, lower likelihood to churn, and higher profitability than other customers. And on top of that, every...Read More

10 Powerful Places to Put Refer-a-Friend Links

  • August 12 2015
  • Resource: Loyalty Today
  • Ward Schultz

There are so many points along the customer journey when you can delight advocates and acquire new customers with a well-placed call to refer a friend. With digital occupying so much of marketers’ minds, it’s easy to think about...Read More

3 Reasons for Hanna Andersson’s Refer-a-Friend Success

  • August 01 2015
  • Resource: Loyalty Today
  • Ward Schultz

Children’s apparel retailer Hanna Andersson has been driving remarkable sales and customer acquisition success through its refer-a-friend program, as Chris Duskin reveals in a new piece over at Total Retail.In just two months following the...Read More

See the Best Mobile Refer-a-Friend Programs

  • July 12 2015
  • Resource: Loyalty Today
  • Ward Schultz

Your consumers are on mobile. That’s where they shop most, where they share most, and where they consume media most. It’s also, according to our recent look at the data, quickly becoming the place where they refer and convert on...Read More

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