Referrals and Loyalty Programs: The Missing Piece

  • October 01 2015
  • Loyalty Management: Articles

What is the missing piece from the classic marketing funnel? Everyone talks about turning loyalty into new customers. What’s missing is the arrow that you see in marketing funnel diagrams that connect the bottom of the funnel to the top of...Read More

The Future of Loyalty is Referral

  • June 22 2015
  • Loyalty Management: Articles

When you want more customers in your loyalty program, how do you get them? Create bonus incentives for joining? In-store and point-of-sale initiatives? Campaigns focused on signing up? These are all familiar and effective, and still many loyalty...Read More

14 A/B Tests to Optimize the Referral Funnel

  • June 24 2016
  • Resource: Loyalty Today
  • Jen Gray

On the surface, A/B testing your website or app looks incredibly simple. All you do is send half your users to Variation A, half to Variation B, and see which one drives more conversions.But if you don’t have defined reasoning behind each...Read More

Why Referral Marketing does more for your Brand than LeBron James

  • June 20 2016
  • Resource: Loyalty Today
  • Debbie Cardoza

The New York Times once declared that nothing sells like celebrity. One brand strategist explains celebrities’ seemingly limitless ability to increase sales simply: “The reality is people want a piece of something they can’t be...Read More

3 Reasons to Get Customers Now with Referral & Introduce Loyalty Later

  • June 13 2016
  • Resource: Loyalty Today
  • Debbie Cardoza

If you’re a marketing leader in, say, a retail business, you might think that a customer loyalty program is the best way to build up a pool of repeat buyers.It’s a smart move. Loyalty lets you build a fence around your top customers...Read More

How to Design Your Mobile App for Referral (Part 1)

  • May 31 2016
  • Resource: Loyalty Today
  • Jen Gray

Google’s AdWords used to be the only real player in digital advertising. People would search for specific things from their desktops, the vast majority of the time using Google, and they’d click whatever ads the search algorithm spat...Read More

Why Referral & Loyalty Go Together Like Peanut Butter & Jelly

  • May 10 2016
  • Resource: Loyalty Today
  • Debbie Cardoza

Customer loyalty programs began in the late 1700s, when American retailers started giving repeat customers copper coins they could exchange for a small bonus product at their next purchase. That’s loyalty in a nutshell. You give customers...Read More

The 5 Golden Rules of Referral Marketing

  • April 11 2016
  • Resource: Loyalty Today
  • Matt Roche

For lots of marketers, referral marketing is an afterthought. They figure it’s not worth bothering if they’re not going to hit the viral growth and blockbuster numbers of companies like Airbnb and Paypal. That’s a huge...Read More

How to Crack the Millennial Code through Referral Marketing

  • March 03 2016
  • Resource: Loyalty Today
  • Jen Gray

At around 80 million strong, Millennials are now the largest generation in American history, and they hold over $200 billion in combined spending power. At the same time, it’s becoming increasingly clear that the traditional playbook doesn...Read More

4 Key Funnel Metrics from 400 Referral Programs

  • January 18 2016
  • Resource: Loyalty Today
  • Ward Schultz

The very rare outlier companies like PayPal and Dropbox have hogged the headlines by driving insane, viral growth with their customer referral programs. If you’re benchmarking your referral program against theirs to gauge how you’re...Read More

Displaying results 1-10 (of 25)
 |<  < 1 - 2 - 3  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?