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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
What is the missing piece from the classic marketing funnel? Everyone talks about turning loyalty into new customers. What’s missing is the arrow that you see in marketing funnel diagrams that connect the bottom of the funnel to the top of...Read More
When you want more customers in your loyalty program, how do you get them? Create bonus incentives for joining? In-store and point-of-sale initiatives? Campaigns focused on signing up? These are all familiar and effective, and still many loyalty...Read More
On the surface, A/B testing your website or app looks incredibly simple. All you do is send half your users to Variation A, half to Variation B, and see which one drives more conversions.But if you don’t have defined reasoning behind each...Read More
The New York Times once declared that nothing sells like celebrity. One brand strategist explains celebrities’ seemingly limitless ability to increase sales simply: “The reality is people want a piece of something they can’t be...Read More
If you’re a marketing leader in, say, a retail business, you might think that a customer loyalty program is the best way to build up a pool of repeat buyers.It’s a smart move. Loyalty lets you build a fence around your top customers...Read More
Google’s AdWords used to be the only real player in digital advertising. People would search for specific things from their desktops, the vast majority of the time using Google, and they’d click whatever ads the search algorithm spat...Read More
Customer loyalty programs began in the late 1700s, when American retailers started giving repeat customers copper coins they could exchange for a small bonus product at their next purchase. That’s loyalty in a nutshell. You give customers...Read More
For lots of marketers, referral marketing is an afterthought. They figure it’s not worth bothering if they’re not going to hit the viral growth and blockbuster numbers of companies like Airbnb and Paypal.
That’s a huge...Read More
At around 80 million strong, Millennials are now the largest generation in American history, and they hold over $200 billion in combined spending power. At the same time, it’s becoming increasingly clear that the traditional playbook doesn...Read More
The very rare outlier companies like PayPal and Dropbox have hogged the headlines by driving insane, viral growth with their customer referral programs. If you’re benchmarking your referral program against theirs to gauge how you’re...Read More