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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
DEMOGRAPHICS AND KEY TRENDSAs a generation, Millennials are the most populous generation in America’s history.There are an estimated 75.4 million Millennials in AmericaAbout 1 in 5 of the 43.5 million mothers in America are MillennialsWithin...Read More
In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales. The only way to a better customer retention program is to create a robust loyalty...Read More
Customer loyalty programs today are transforming, offering an unmatchable experience for consumers across the point of sale with the use of smartphones, Internet and mobile channels. Gone are the days when the conventional marketing techniques...Read More
Brands and retailers are continually wary about their spending, whether it is related to marketing campaigns or any other affiliate campaigns. With the advent of new trends in technologies and the plethora of social channels, marketers are in a...Read More
One of the main things I hear in the space is that brands are satisfied because they have a high enrollment. But how effective can high enrollment be when your ecosystem is set up for low engagement due to a lack of segmentation?While it is true...Read More
It is no secret that consumer behavior has changed dramatically over the last 15 years. Customers now typically send emails or texts instead of letters, expect immediate communication, use electronic payments such as PayPal more than checks, want...Read More