What’s In Your Basket (Special Edition): How Geography Affects Basket Size

  • November 29 2017
  • Resource: Loyalty Today
  • The Snipp Team

Geographic data is easy to mine from receipts, simply by looking at the address information printed on them. For this post, we sorted the average purchase basket size by the state in which the purchase took place – and then started to look...Read More

Power Up your Promotions – The Amplification Toolbox

  • November 14 2017
  • Resource: Loyalty Today
  • The Snipp Team

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base. But although innovative tactics can be eye-catching...Read More

Industry Trends 2017 – CPG Personal Care

  • August 30 2017
  • Resource: Loyalty Today
  • The Snipp Team

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of multicultural populations, all-natural products, and direct-to-consumer online distribution...Read More

Two Steps to See Real Back-To-School Loyalty Results

  • August 14 2017
  • Resource: Loyalty Today
  • The Snipp Team

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the anticipation of heading back into the classroom didn’t get people hustling for supplies or books,...Read More

Loyalty Through Two Lenses: Retailers & Consumer

  • June 15 2017
  • Resource: Loyalty Today
  • The Snipp Team

The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest trends affecting the state of the industry include online channels, the emergence of small...Read More

7 Tips for Loyalty Success in 2017

  • June 12 2017
  • Resource: Loyalty Today
  • The Snipp Team

The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve the industry, and marketers are challenged with making their loyalty initiatives stand out from...Read More

Leveraging Loyalty to Improve Patient Care

  • June 01 2015
  • Loyalty Management: Articles
  • David Hargreaves

Loyalty programs have flourished in many consumer-facing industries (e.g., Retail, Financial Services, Travel & Hospitality, etc.) for many years and the many benefits are quite obvious, including: increased long-term customer value, consumer...Read More

Three Reasons Why CPG Loyalty Will Dominate This Year

  • March 31 2017
  • Resource: Loyalty Today
  • The Snipp Team

Three Reasons Why CPG Loyalty Will Dominate This YearThe Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone. The conventional and the traditional...Read More

What’s In Your Basket: Customers Spend Twice as Much at Wholesale Clubs Than They Do at Super Markets; 8x More than at Convenience Stores

  • March 27 2017
  • Resource: Loyalty Today
  • The Snipp Team

These days, no brand decisions are made without data. Information is at the center of the marketing universe, and transforming raw data points into knowledge, strategy, and a set of measurable marketing objectives is the ultimate goal for any...Read More

4 Rewards Trends that will Transform your Promotions in 2017

  • March 17 2017
  • Resource: Loyalty Today
  • The Snipp Team

Technologies, behaviors, and demographics are changing rapidly, and brands can have a tough time keeping up with the evolution of the rewards landscape. In order to offer consumers the best rewards programs, we present the 4 Rewards Trends that...Read More

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