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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
This column is part 3 in a series. See part 1 here, and part 2 here.
Today’s consumers create vast amounts of data in their digital lives, through their online browsing and searches, their social media interactions, their mobile...Read More
Smartphones are fundamentally disrupting traditional loyalty programs in big ways and small – and the impact of mobile on loyalty is nowhere near fully realized yet. Marketers have been slow to embrace the full set of capabilities afforded...Read More
IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed, health-conscious consumers who are demanding...Read More
Customer Retention: A Permanent Duty
A significant amount of time and money goes into investing in customer acquisition, while brands often neglect to invest in customer retention. All too often there is a distinct lack of importance...Read More
“Loyalty marketing” is really just about making friends. Without a doubt, loyalty at its core is like a friendship; both sides offer up something of value, often more than the tangible product. Perhaps this is why the rise of social...Read More
The loyalty industry is about to experience a massive disruption. A perfect storm of three macro trends is upon us that will change how brands inspire enduring loyalty forever. To remain relevant to members and ensure everlasting loyalty...Read More
Most loyalty programs were conceived decades ago and still largely follow traditional “earn and burn,” transactional, points-based program structures. However, new technologies (e.g. mobile, the Internet of Things, social etc.) have...Read More
The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base. But although innovative tactics can be eye-catching...Read More
It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds of marketers for years, and with good reason – data, used properly within the decision...Read More
The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspace instead of a traditional office, you’ve participated in the sharing economy...Read More