Making B2B Marketing Better: A Guide

  • January 17 2019
  • Resource: Loyalty Today
  • The Snipp Team

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online mediums, new breeds of channel partners have emerged, with roles to play beyond mere sales. Social...Read More

Tribal Marketing – How Well Do You Know Your Customers?

  • January 03 2019
  • Resource: Loyalty Today
  • The Snipp Team

When one thinks about marketing segmentation traditionally, we think about breaking down a brand’s target market through demographic traits, behaviors, geographies and psychologies. Yet as we move further into an age of globalization...Read More

Part 2: Outtakes from the Loyalty "Blooper Reel" That Will Have You Calling for "Take Two"

  • December 01 2017
  • Loyalty Management: Articles
  • The Snipp Team

Note: This article is part of a continuing series from Snipp. Click here to read part one! Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now...Read More

Outtakes from the Loyalty "Blooper Reel" That Will Have You Calling for "Take Two"

  • November 01 2017
  • Loyalty Management: Articles
  • The Snipp Team

Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around -- 90% through some form of a...Read More

Cleaning Up in the Home Care Industry

  • July 19 2018
  • Resource: Loyalty Today
  • The Snipp Team

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed, health-conscious consumers who are demanding...Read More

How to Inspire Customer Engagement with Modern Millennials

  • June 01 2017
  • Loyalty Management: Articles

Modern Millennials are as diverse as they are numerous. They are the social trendsetters and are the influencers that shape the direction of culture and technology. The success with which brands can inspire their Millennial audience inevitably has...Read More

How Social Influencers Are Transforming Loyalty

  • June 21 2018
  • Resource: Loyalty Today
  • The Snipp Team

“Loyalty marketing” is really just about making friends. Without a doubt, loyalty at its core is like a friendship; both sides offer up something of value, often more than the tangible product. Perhaps this is why the rise of social...Read More

A Marketer’s Guide to Receipt Processing Technology

  • December 01 2016
  • Loyalty Management: Articles
  • The Snipp Team

Online retailing may have grown in leaps and bounds, but brick-and-mortar stores still account for the lion’s share of retail sales, projected to remain as high as 90% in 2018[1]. The in-store experience is therefore still a prime focus for...Read More

Keeping that Customer Loyalty Fire Alive for the Long Run

  • November 02 2016
  • Loyalty Management: Articles
  • Jim Tierney, Loyalty360

Launching a successful loyalty program is vitally important for any brand. But, maintaining that initial momentum over the long term, can prove to be an arduous task if the proper strategies and customer-centric tools aren’t in place.  ...Read More

Gamification and How It Can Make Loyalty Fun (or Not)

  • November 01 2016
  • Loyalty Management: Articles
  • Ritesh Bhavnani

Gamification as a concept is not necessarily a new one, although the term itself may very well be.   Frequent flyer programs have been successfully leveraging core gamification techniques for decades now. While frequent flyer miles can be...Read More

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