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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online mediums, new breeds of channel partners have emerged, with roles to play beyond mere sales. Social...Read More
When one thinks about marketing segmentation traditionally, we think about breaking down a brand’s target market through demographic traits, behaviors, geographies and psychologies. Yet as we move further into an age of globalization...Read More
Note: This article is part of a continuing series from Snipp. Click here to read part one!
Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now...Read More
Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around -- 90% through some form of a...Read More
IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed, health-conscious consumers who are demanding...Read More
“Loyalty marketing” is really just about making friends. Without a doubt, loyalty at its core is like a friendship; both sides offer up something of value, often more than the tangible product. Perhaps this is why the rise of social...Read More
Modern Millennials are as diverse as they are numerous. They are the social trendsetters and are the influencers that shape the direction of culture and technology. The success with which brands can inspire their Millennial audience inevitably has...Read More
Online retailing may have grown in leaps and bounds, but brick-and-mortar stores still account for the lion’s share of retail sales, projected to remain as high as 90% in 2018. The in-store experience is therefore still a prime focus for...Read More
Launching a successful loyalty program is vitally important for any brand. But, maintaining that initial momentum over the long term, can prove to be an arduous task if the proper strategies and customer-centric tools aren’t in place.
Gamification as a concept is not necessarily a new one, although the term itself may very well be.
Frequent flyer programs have been successfully leveraging core gamification techniques for decades now. While frequent flyer miles can be...Read More