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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Note: This article is part of a continuing series from Snipp. Click here to read part one!
Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now...Read More
Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around -- 90% through some form of a...Read More
Modern Millennials are as diverse as they are numerous. They are the social trendsetters and are the influencers that shape the direction of culture and technology. The success with which brands can inspire their Millennial audience inevitably has...Read More
Online retailing may have grown in leaps and bounds, but brick-and-mortar stores still account for the lion’s share of retail sales, projected to remain as high as 90% in 2018. The in-store experience is therefore still a prime focus for...Read More
Launching a successful loyalty program is vitally important for any brand. But, maintaining that initial momentum over the long term, can prove to be an arduous task if the proper strategies and customer-centric tools aren’t in place.
Gamification as a concept is not necessarily a new one, although the term itself may very well be.
Frequent flyer programs have been successfully leveraging core gamification techniques for decades now. While frequent flyer miles can be...Read More
The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, or stayed at an Airbnb instead of a hotel, or used a WeWork workspace instead of a traditional office, you’ve participated in the sharing economy...Read More
B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online mediums, new breeds of channel partners have emerged, with roles to play beyond mere sales. Social...Read More
When one thinks about marketing segmentation traditionally, we think about breaking down a brand’s target market through demographic traits, behaviors, geographies and psychologies. Yet as we move further into an age of globalization...Read More
About 6.4 billion “things” are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020. Not only are there a greater number of devices being connected to the Internet, there are a...Read More