The Secret To Successful B2C Conversion Strategies

  • December 26 2017
  • Resource: Loyalty Today
  • Julia Graham

Perhaps the biggest shift we've seen in marketing over the past decade or so is towards consumer empowerment. Due in large part to the sheer volume of companies out there vying for the attention of consumers, as well as advances in media...Read More

How To Nail Your Video Content Strategy

  • December 19 2017
  • Resource: Loyalty Today
  • Julia Graham

If you're doing everything you can to make your brand stand out from the crowd, you already know the phenomenal value of video in marketing.Once primarily a broadcast medium, video now leverages the immense amount of data available to deliver...Read More

Customer Loyalty Doesn’t Need to be Complicated

  • October 03 2016
  • Loyalty Management: Articles
  • Mark Johnson, Loyalty360

Many, perhaps most, brands feel they are behind the curve in terms of their ability to extract meaningful customer insights and turn those insights into action according to Yotam Benami, Chief Marketing Officer for Idomoo, the provider of...Read More

7 Behavioral Psychology Tricks to Increase Your Customer Lifetime Value

  • April 20 2017
  • Resource: Loyalty Today
  • Alexandra Gehringer

Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase CLV, it’s important to focus on achieving...Read More

4 Reasons Why You Shouldn't Ignore the Importance of Customer Retention

  • April 07 2017
  • Resource: Loyalty Today
  • Alexandra Gehringer

Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right? Unfortunately for everyone, that seems to be the mentality of quite a few businesses, and it couldn...Read More

The Leading Cause of Customer Churn, And How to Avoid It

  • March 16 2017
  • Resource: Loyalty Today
  • Alexandra Gehringer

It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor...Read More

6 Little Changes That Will Make a Big Difference in Your Churn Rate

  • March 07 2017
  • Resource: Loyalty Today
  • Alexandra Gehringer

You know what’s really fun? Pretending like you work in a perfect organization that sells a must-have product or service and enjoys a loyal customer base and a 0% churn rate. You know what’s slightly less fun? Realizing that all the...Read More

4 Tips for Enhancing Your Programmatic Advertising with The Right Creative

  • February 22 2017
  • Resource: Loyalty Today
  • Alexandra Gehringer

According to AdRoll, 66% of advertisers have said they plan to increase their programmatic ad spend. That same report revealed that more than half of marketers’ budgets are projected to be spent through programmatic, and that 87...Read More

Driving Loyalty by Putting a Face on Chatbots

  • February 14 2017
  • Resource: Loyalty Today
  • Yotam Benami

It is becoming increasingly clear that chatbots and virtual assistants are poised to become major players in the relationships between enterprises and their customers.  A quick walk through the floor of CES earlier this month would...Read More

How to Use Video in Your Email Marketing Campaign

  • February 06 2017
  • Resource: Loyalty Today
  • The Idomoo Team

Visual content, including video, played a major role in all digital media marketing campaigns in 2016 and will continue to play a greater role this year and beyond. Our global society has moved from reading text to watching videos. The pros...Read More

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