6 Trends Corporations Are Paying Attention To, Are You?

  • September 30 2015
  • Resource: Loyalty Today
  • Manoj Das

Back on July 23rd, NewsHour’s economic correspondent Paul Solomon spoke to long-term trend spotter DeeDee Gordon about what’s getting traction now.  DeeDee talks about 6 long-term trends:Gender Un-tethered.Conspicuous Isolation...Read More

Loyalty Redefined: He says Loyalty, She Says Engagement, We Say Experience

  • April 06 2015
  • Resource: Loyalty Today
  • Andrel Leiter

Is loyalty an outdated notion? Is it passé? There has been considerable debate on this topic. In fact some even go so far as to say today’s consumers are incapable of being loyal. Empowered by a plethora of choice, emboldened by...Read More

‘S’ is for Enterprise!

  • April 05 2015
  • Resource: Loyalty Today
  • Andrel Leiter

Naming a company these days is a real pain. In addition to finding a web domain that is available, Kevin and I wanted to find a name that is easy to remember, easy to enunciate, and most of all described what Stellar Loyalty is all about.We went...Read More

From “Spray and Pray” to “Know and Grow”

  • April 04 2015
  • Resource: Loyalty Today
  • Andrel Leiter

Traditional advertising has been under fire for some time. The Wall Street Journal writes that “TV Ad Sales [is] on Shaky Ground”. The article “Spray and Pray: Why Does Anyone Still Buy Advertising?” points out that...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?