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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
There are several truths of customer loyalty that continue to prove out, though many businesses have been slow to adapt to their reality.First, and this is no surprise to anyone, loyal customers reward vendors with greater wallet share, revenue...Read More
In case you missed it, Amazon, Inc. is launching a new store in Seattle that aims to streamline the in-store shopping experience, and is poised to shake up the market. Called Amazon Go, shoppers browse for items they want and then walk out of the...Read More
Luxury brands all know that maintaining a high level of personalized service for their discriminating and well-heeled clients is an imperative. Often referred to as “clienteling,” high-end retailers rely on data about customer...Read More
When you see a mobile application exceed the use of Twitter in a little over a week of existence, it demands your attention. So, with the help of my 19-year-old daughter who loves the game, I jumped in and played it myself. Wow…
This is part of a series of posts on modern approaches to customer loyalty aimed at improving it through customer engagement. A fuller discussion is available in my new book, You Can’t Buy Customer Loyalty, But You Can Earn It.Lots of CRM...Read More
This is the first of four posts on modern approaches to customer loyalty aimed at improving it through customer engagement. A fuller discussion is available in my new book, You Can’t Buy Customer Loyalty, But You Can Earn It.As I see it...Read More
One of the most compelling examples today of a brand knowing what its customers want and how to give it to them is the mega Broadway hit Hamilton.The Tony-award winning musical that sets the story of Alexander Hamilton to rap and hip-hop has the...Read More
In today’s hyper-competitive markets, customer loyalty takes on new importance for numerous reasons. Markets are competitive because in many there are multiple competent vendors with quality products. Also, the number of net new customers is...Read More
Quick Service Restaurants (QSR) and Fast Casual restaurants have virtually written the playbook about how to deliver quality to millions – and billions – of customers across all aspects of the dining experience (the service, the food...Read More
Last week, the New York-based brand engagement and customer loyalty research consultancy Brand Keys released the results of its 21st annual Customer Loyalty Index.
This latest Index was the product of input from 40K+ U.S. consumers...Read More