How to Measure Your Mobile Wallet Success

  • December 27 2019
  • Resource: Loyalty Today
  • Chelsea Hollerud, Cheetah Digital

For marketers, metrics matter. They define when and where to interact with customers. They indicate how loyal a customer is to your brand and identify ways to create more seamless experiences. They even — and maybe most importantly &mdash...Read More

Don’t Be Creepy: How Marketers Should Think About Data Privacy

  • September 25 2019
  • Resource: Loyalty Today
  • The Cheetah Digital Team

Let’s face it. What marketers view as exciting innovations in data collection can actually be spooky for consumers. With targeted ads and personalized emails becoming the norm, it is easy for consumers to develop a fear of being watched.As...Read More

Limit Risk with Cheetah Tokenization

  • September 12 2019
  • Resource: Loyalty Today
  • Keith Lifschin

Data breaches — they seem to be everywhere. In today’s technology-driven, connected world, it seems like we can’t go a single day without hearing about a security crisis affecting a major brand. The security and privacy...Read More

Introducing Cheetah Message Archive

  • August 28 2019
  • Resource: Loyalty Today
  • Keith Lifschin

Throughout all my time in marketing, two things have become abundantly clear:   Customer experiences must be seamless in order to be truly satisfactoryAvoiding risk requires decisive preemptive actionFor marketers, that means...Read More

The Death of the Customer Journey: an Interview With Judd Marcello

  • August 21 2019
  • Resource: Loyalty Today
  • Jen Ribble

Marketers are quick to throw around the term “customer journey,” which has no doubt become the marketing buzzword for the digital age. But does it truly exist? And do we as marketers have any real influence over it?...Read More

Dig Into Customer Engagement With These KPIs

  • August 14 2019
  • Resource: Loyalty Today
  • The Cheetah Digital Team

Marketers know measurement matters. Performance data informs our strategies and campaigns, and we’re constantly on the lookout for the next clever idea or initiative to deliver on those KPIs. The problem? Determining which numbers to focus...Read More

The New Frontier of Premium Loyalty Programs

  • August 06 2019
  • Resource: Loyalty Today
  • The Cheetah Digital Team

Just as consumers and businesses successfully wrap their arms (and marketing strategies) around loyalty programs, many brands and marketers have turned the system on its head with the rise of paid (often called “premium”) loyalty...Read More

Emotional Loyalty 101: Build a Foundation of Trust

  • July 31 2019
  • Resource: Loyalty Today
  • Cheetah Digital Team

Trust is the foundation of any solid relationship. That’s true of romantic relationships, but also ones between brand and consumer. When your customers have full faith that your business will treat them with respect and authenticity, you...Read More

3 Ways to Make the Most of First-Party Data

  • July 11 2019
  • Resource: Loyalty Today
  • Keith Lifschin

Whether you reach customers through email, in-app, social media, or via remarketing, data is your ticket to ensure they stay engaged. And first-party data, which comes directly from the very customers you communicate with, can be particularly...Read More

Customer Data is The Ticket to Personalized Offers

  • June 04 2019
  • Resource: Loyalty Today
  • The Cheetah Digital Team

Building relationships with customers is a lot like building personal relationships. If all you ever do is talk about yourself and tell everyone how great you are, people will start to tune you out and walk away. Customers are more...Read More

Displaying results 41-50 (of 84)
 |<  <  1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?