[Report] Next Generation of Personalization Technology

  • January 13 2021
  • Resource: Loyalty Today
  • Bruce Swann, Cheetah Digital

Consumers don’t just want personalized experiences when they engage with a brand; they expect them every time, regardless of the touchpoint or reason. If done well, highly personalized experiences lead to increased engagement and loyalty by...Read More

18 Marketing Campaigns for Brands to Win this Holiday Season

  • December 11 2020
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

As the days grow ever shorter, the temperature creeps downwards and eggnog lattes replace pumpkin-spiced on the menu, it’s almost the start of the holiday season. With little respite between Black Friday, Thanksgiving, Christmas, and New...Read More

&pizza’s Customer Convos are One-of-a-Kind

  • November 12 2020
  • Resource: Loyalty Today
  • Jennifer Yeadon, Cheetah Digital

Did you know that you can have a conversation with &pizza? Not just about a support issue or to order a pizza — you can do those too — but you could just text them to say hi or see how they’re doing. It’s just one of...Read More

Game-Changing Marketing Technologies for Effective Personalization

  • August 18 2020
  • Resource: Loyalty Today
  • Patrick Tripp, Cheetah Digital

Marketing organizations have been working for decades on personalization strategies that resonate with consumers and make them feel like valued individuals. For many B2C brands, classic personalization has been applying simple forms of data like...Read More

Why the Trust Economy Should Be the Guiding Light in Your Marketing Strategy

  • August 11 2020
  • Resource: Loyalty Today
  • Kayla Siegmeier, Cheetah Digital

While we’ve all had a good laugh at the many memes illustrating the dumpster fire 2020 has become, the reality is that this year has brought a fundamental shift in consumer behavior that is here to stay.  With all of...Read More

How Do You Double Your Email Database?

  • July 16 2020
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

We’ve talked at length about how to do better email marketing. We have white papers on improving deliverability and sender reputation. Granular data reports in conjunction with industry thought leaders surveying thousands of consumers...Read More

Engage Your Employees Like You Engage Customers

  • July 15 2020
  • Resource: Loyalty Today
  • Diva Renton-Roderix, Cheetah Digital

Prefer to watch instead? Diva shares how to engage employees in this video.Recently I’ve been ideating with a couple of enterprise brands around how to engage their internal audience. With entire workforces working remotely and some...Read More

Designing the Modern Customer Journey

  • July 14 2020
  • Resource: Loyalty Today
  • Patrick Tripp, Cheetah Digital

Does anyone recognize the image above? This is the Tibet Road on the border of Tibet and China, one of the most treacherous roads in the world. It represents the traditional customer journey map brands try to create with their customers. Long...Read More

Introducing Connecting the Retail Dots

  • March 12 2020
  • Resource: Loyalty Today
  • Chelsea Hollerud, Cheetah Digital

Consumer expectations are evolving — and they are impacting every step of the customer journey. From digital interactions to in-store experiences, brands must meet these expectations to not just earn a customer’s initial business, but...Read More

Le Journal du dimanche: Going Digital to Build More Meaningful Connections With Readers

  • February 24 2020
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

The rise in online consumption has shaped the publishing industry we experience today. Readers demand high-quality free content at the click of a button, prefer breaking news rather than reading about it the following morning, and don’t like...Read More

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