Amazon Go: Rewarding Customers with Time and Trust

  • December 14 2016
  • Resource: Loyalty Today
  • Jeff Crapo

In case you missed it, Amazon, Inc. is launching a new store in Seattle that aims to streamline the in-store shopping experience, and is poised to shake up the market. Called Amazon Go, shoppers browse for items they want and then walk out of the...Read More

For Luxury Brands, the Time is Now – as in, Right Now – to Adopt Mobile Clienteling

  • November 07 2016
  • Resource: Loyalty Today
  • Jeff Crapo

Luxury brands all know that maintaining a high level of personalized service for their discriminating and well-heeled clients is an imperative. Often referred to as “clienteling,” high-end retailers rely on data about customer...Read More

Loyalty Lessons from Pokémon Go

  • July 28 2016
  • Resource: Loyalty Today
  • Kevin Nix

When you see a mobile application exceed the use of Twitter in a little over a week of existence, it demands your attention. So, with the help of my 19-year-old daughter who loves the game, I jumped in and played it myself. Wow… Everything...Read More

Proactive Personalization

  • July 19 2016
  • Resource: Loyalty Today
  • Denis Pombriant

This is part of a series of posts on modern approaches to customer loyalty aimed at improving it through customer engagement. A fuller discussion is available in my new book, You Can’t Buy Customer Loyalty, But You Can Earn It.Lots of CRM...Read More

Four Attributes of Customer Loyalty

  • July 05 2016
  • Resource: Loyalty Today
  • Denis Pombriant

This is the first of four posts on modern approaches to customer loyalty aimed at improving it through customer engagement. A fuller discussion is available in my new book, You Can’t Buy Customer Loyalty, But You Can Earn It.As I see it...Read More

What Broadway’s Hamilton Can Teach Brands about Converting Casual Fans into Loyal Customers

  • June 27 2016
  • Resource: Loyalty Today
  • Edward Gonzales

One of the most compelling examples today of a brand knowing what its customers want and how to give it to them is the mega Broadway hit Hamilton.The Tony-award winning musical that sets the story of Alexander Hamilton to rap and hip-hop has the...Read More

Customer Loyalty Is Broken

  • June 07 2016
  • Resource: Loyalty Today
  • Denis Pombriant

In today’s hyper-competitive markets, customer loyalty takes on new importance for numerous reasons. Markets are competitive because in many there are multiple competent vendors with quality products. Also, the number of net new customers is...Read More

Why Aren’t Most QSR/Fast Casual Loyalty Programs Living Up to their Brand’s Promise?

  • March 30 2016
  • Resource: Loyalty Today
  • Jon Siegal

Quick Service Restaurants (QSR) and Fast Casual restaurants have virtually written the playbook about how to deliver quality to millions – and billions – of customers across all aspects of the dining experience (the service, the food...Read More

The “Keys” of Brand Loyalty and the E-Quotient

  • March 14 2016
  • Resource: Loyalty Today
  • Andrel Leiter

Last week, the New York-based brand engagement and customer loyalty research consultancy Brand Keys released the results of its 21st annual Customer Loyalty Index. This latest Index was the product of input from 40K+ U.S. consumers...Read More

6 Trends Corporations Are Paying Attention To, Are You?

  • September 30 2015
  • Resource: Loyalty Today
  • Manoj Das

Back on July 23rd, NewsHour’s economic correspondent Paul Solomon spoke to long-term trend spotter DeeDee Gordon about what’s getting traction now.  DeeDee talks about 6 long-term trends:Gender Un-tethered.Conspicuous Isolation...Read More

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