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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
One of the most compelling examples today of a brand knowing what its customers want and how to give it to them is the mega Broadway hit Hamilton.The Tony-award winning musical that sets the story of Alexander Hamilton to rap and hip-hop has the...Read More
In today’s hyper-competitive markets, customer loyalty takes on new importance for numerous reasons. Markets are competitive because in many there are multiple competent vendors with quality products. Also, the number of net new customers is...Read More
Quick Service Restaurants (QSR) and Fast Casual restaurants have virtually written the playbook about how to deliver quality to millions – and billions – of customers across all aspects of the dining experience (the service, the food...Read More
Last week, the New York-based brand engagement and customer loyalty research consultancy Brand Keys released the results of its 21st annual Customer Loyalty Index.
This latest Index was the product of input from 40K+ U.S. consumers...Read More
Back on July 23rd, NewsHour’s economic correspondent Paul Solomon spoke to long-term trend spotter DeeDee Gordon about what’s getting traction now. DeeDee talks about 6 long-term trends:Gender Un-tethered.Conspicuous Isolation...Read More
Is loyalty an outdated notion? Is it passé?
There has been considerable debate on this topic. In fact some even go so far as to say today’s consumers are incapable of being loyal. Empowered by a plethora of choice, emboldened by...Read More
Naming a company these days is a real pain. In addition to finding a web domain that is available, Kevin and I wanted to find a name that is easy to remember, easy to enunciate, and most of all described what Stellar Loyalty is all about.We went...Read More
Traditional advertising has been under fire for some time. The Wall Street Journal writes that “TV Ad Sales [is] on Shaky Ground”. The article “Spray and Pray: Why Does Anyone Still Buy Advertising?” points out that...Read More