2021 Digital Consumer Trends Index

  • April 28 2021
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

Marketers have always been at the precipice of change and innovation, yet the vicissitude of the past year has tested those skills to the limit. With bricks-and-mortar stores largely closed for business, digital natives have been joined...Read More

Act on the Right Data to Grow Relationships within Retail Loyalty

  • April 14 2021
  • Resource: Loyalty Today
  • Jennifer Yeadon, Cheetah Digital

As we move deeper into 2021, many of us will be encountering a changed landscape, especially retailers and retail marketers. In a recent survey done by Gartner, analysts found that CMOs are more likely to be looking inward in the coming months...Read More

Get Out of the Way and Let Your Customers Buy

  • April 09 2021
  • Resource: Loyalty Today
  • Dan Greenberg, Cheetah Digital

Today, we're featuring a guest post from Dan Greenberg of Skipify. When a customer makes a decision to purchase something, you have a very brief window of time where that decision is fresh in their mind. The longer you wait...Read More

Celebrate Your Customer: Do These 8 Things to Improve Birthday & Milestone Programs

  • March 10 2021
  • Resource: Loyalty Today
  • Bruce Swann, Cheetah Digital

Everyone loves moments when a family member or friend remembers something about you and shares that with you, like a birthday, anniversary, or memory. Those moments are meaningful ways to connect authentically, inspire, and create positive energy...Read More

Delivering Email Best Practices by the Boatload with Norwegian Cruise Line [Guide]

  • March 05 2021
  • Resource: Loyalty Today
  • Julian Bracey-Davis, Cheetah Digital

At Cheetah Digital, we’re fortunate to work with some of the biggest and most respected names in the travel and hospitality industry, including brands located all across the seven seas.   One of our favorites, Norwegian Cruise...Read More

Leaving Your Supermarket Loyalty Legacy Behind

  • March 01 2021
  • Resource: Loyalty Today
  • Andy Kulina, Cheetah Digital

Let me recap the last 20 years of evolution in the European Supermarket Loyalty sector for you:2000: Swipe/scan a card, get some points, redeem them for a voucher you can use in-store.2020: Swipe a card/scan a mobile barcode, get some...Read More

Pure Archery Group Gathers Behavioral Data at Scale to Deliver Truly-Personalized Email & SMS Offers

  • February 23 2021
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

The outdoor sports and recreation vertical is an ultra-competitive space. Leading brands typically spend millions on "feature wars" to differentiate their products and services from their rivals. However, fundamentally, it’s a...Read More

Five Things Marketers Should Stop Doing in 2021

  • February 04 2021
  • Resource: Loyalty Today
  • Patrick Tripp, Cheetah Digital

I’m not the first person to be ecstatic about leaving 2020 behind us and moving forward to brighter days in 2021. The global pandemic tested our will, forced us to change how we work and live, and really opened up new opportunities to focus...Read More

How Les Mills Grows its Zero-Party Database with Interactive Experiences

  • January 29 2021
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

For over half a century, Les Mills has been on a mission to create a fitter planet. Yet rather than shaming people into fitness, its ethos is about helping people fall in love with activity and movement. However, the COVID-19 pandemic has meant...Read More

Top 3 Things to Consider When Launching a Mobile-First Strategy

  • January 20 2021
  • Resource: Loyalty Today
  • Bruce Swann, Cheetah Digital

Consumer priorities are evolving and have done so faster and less predictively in 2020 than ever before. They are spending less time in physical venues such as stores, restaurants, and stadiums, avoiding crowds, and relying on digital channels to...Read More

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