Reward or No Reward? That is the Retailer’s Question

  • November 06 2017
  • Resource: Loyalty Today
  • Narina Sippy

Do rewards programs work? Is it worth it to offer discounts to your best customers? These are crucial questions for retailers to answer, especially in a time when traditional retail is threatened by the convenience of online shopping. But the...Read More

Machines Rising In Customer Loyalty

  • August 14 2017
  • Resource: Loyalty Today
  • Peter Lim

Merrill Lynch uses machine learning to automate investors’ portfolios, Facebook employs it to curate newsfeed content, and Google’s self-driving cars rely on it to navigate the roads.  Thanks to machine learning’s ability to...Read More

Customer Loyalty 101: How to Avoid Alienating Today's Shopper

  • June 05 2017
  • Resource: Loyalty Today
  • Andrel Leiter

Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be. Several principles apply if you want to avoid exasperating your customers (and there...Read More

Stellar Loyalty and Loyalty360 Launch New Mobile Event App, Blending Digital & Physical Experiences

  • April 28 2017
  • Resource: Loyalty Today
  • The Stellar Team

Next generation of event app debuts at Loyalty Expo 2017; Stellar Loyalty CMO Narina Sippy to moderate panel on Customer Loyalty in Travel & EntertainmentFOSTER CITY, CA – April 28, 2017 – Stellar Loyalty, Inc., the consumer...Read More

The Value Pyramid & Creating Loyalty

  • January 18 2017
  • Resource: Loyalty Today
  • Denis Pombriant

There are several truths of customer loyalty that continue to prove out, though many businesses have been slow to adapt to their reality.First, and this is no surprise to anyone, loyal customers reward vendors with greater wallet share, revenue...Read More

Amazon Go: Rewarding Customers with Time and Trust

  • December 14 2016
  • Resource: Loyalty Today
  • Jeff Crapo

In case you missed it, Amazon, Inc. is launching a new store in Seattle that aims to streamline the in-store shopping experience, and is poised to shake up the market. Called Amazon Go, shoppers browse for items they want and then walk out of the...Read More

For Luxury Brands, the Time is Now – as in, Right Now – to Adopt Mobile Clienteling

  • November 07 2016
  • Resource: Loyalty Today
  • Jeff Crapo

Luxury brands all know that maintaining a high level of personalized service for their discriminating and well-heeled clients is an imperative. Often referred to as “clienteling,” high-end retailers rely on data about customer...Read More

Loyalty Lessons from Pokémon Go

  • July 28 2016
  • Resource: Loyalty Today
  • Kevin Nix

When you see a mobile application exceed the use of Twitter in a little over a week of existence, it demands your attention. So, with the help of my 19-year-old daughter who loves the game, I jumped in and played it myself. Wow… Everything...Read More

Proactive Personalization

  • July 19 2016
  • Resource: Loyalty Today
  • Denis Pombriant

This is part of a series of posts on modern approaches to customer loyalty aimed at improving it through customer engagement. A fuller discussion is available in my new book, You Can’t Buy Customer Loyalty, But You Can Earn It.Lots of CRM...Read More

Four Attributes of Customer Loyalty

  • July 05 2016
  • Resource: Loyalty Today
  • Denis Pombriant

This is the first of four posts on modern approaches to customer loyalty aimed at improving it through customer engagement. A fuller discussion is available in my new book, You Can’t Buy Customer Loyalty, But You Can Earn It.As I see it...Read More

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