$150 Billion Reasons Why the Lottery Industry Is Going Digital

  • June 15 2018
  • Resource: Loyalty Today
  • Brad Marg

The retail, travel, and restaurant industries have been investing in digital technologies for the past decade. The engagement activities timing between a brand and its consumers have never been shorter. Consumers can order apparel, electronics...Read More

Four Ways Customer Loyalty Programs Strengthen Bonds With Your Consumers

  • June 14 2018
  • Resource: Loyalty Today
  • Jon Siegal

Knowledge is power — and getting to know your customers will give you just that. It’s the most effective way to learn to communicate effectively with your audience and make them feel appreciated — which in turn is the best way to...Read More

Beyond Points and Rewards: Building a Digital Loyalty Program with Meaningful Results

  • May 25 2018
  • Resource: Loyalty Today
  • Brad Marg

Digital. It’s how we listen to music.  Understand current events. Communicate with friends.  The world has changed and if we want to be successful in our understanding of and engagement with our customers – digital is the...Read More

Restaurant Competition is Fierce — Is Your Legacy Loyalty System Holding You Back?

  • May 04 2018
  • Resource: Loyalty Today
  • Jon Siegal

Competition in the restaurant world is more intense than ever before as restaurants battle it out for customer loyalty. The ability to keep pace with evolving customer expectations and stand out in this competitive landscape is separating the...Read More

Top Signs It’s Time to Replace Your Restaurant’s Legacy Loyalty System

  • April 30 2018
  • Resource: Loyalty Today
  • Peter Lim

The battle for the customer has never been so fierce in the restaurant industry. Restaurant operators need to differentiate from the pack and win the hearts and minds of their guests. Key to achieving this goal is understanding guest data &ndash...Read More

5 Ways Your Loyalty Program Can Give you a Competitive Advantage

  • April 19 2018
  • Resource: Loyalty Today
  • Jon Siegal

April is International Customer Loyalty Month and what better time to evaluate your own loyalty program? Regardless of your specific vertical — e.g. restaurant, hospitality or retail — successful loyalty programs all share the same...Read More

Customer Loyalty Must Mirror Brand Promise, Says Stellar Loyalty’s Narina Sippy

  • November 01 2016
  • Loyalty Management: Articles
  • Mark Johnson, Loyalty360

“Re-imagine your customer relationships from the outside-in,” says Narina Sippy, Chief Marketing Officer of Stellar Loyalty. “Stand in your customer’s shoes and ask yourself: ‘is the brand experience, customer...Read More

Reward or No Reward? That is the Retailer’s Question

  • November 06 2017
  • Resource: Loyalty Today
  • Narina Sippy

Do rewards programs work? Is it worth it to offer discounts to your best customers? These are crucial questions for retailers to answer, especially in a time when traditional retail is threatened by the convenience of online shopping. But the...Read More

Machines Rising In Customer Loyalty

  • August 14 2017
  • Resource: Loyalty Today
  • Peter Lim

Merrill Lynch uses machine learning to automate investors’ portfolios, Facebook employs it to curate newsfeed content, and Google’s self-driving cars rely on it to navigate the roads.  Thanks to machine learning’s ability to...Read More

Customer Loyalty 101: How to Avoid Alienating Today's Shopper

  • June 05 2017
  • Resource: Loyalty Today
  • Andrel Leiter

Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be. Several principles apply if you want to avoid exasperating your customers (and there...Read More

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THE LOYALTY PULSE SURVEY

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