Balancing Data + Insights for Better Consumer Engagement

  • July 06 2021
  • Resource: Loyalty Today
  • Jennifer Yeadon, Cheetah Digital

It’s more essential than ever that marketers take a step back from tracking and stalking consumers across the internet — and take a step forward into building actual relationships with them. However, this is easier said than done...Read More

Spotlight: Branching Logic

  • June 28 2021
  • Resource: Loyalty Today
  • Tereza Kirk, Cheetah Digital

If you have been following our blog, you may have heard us speak about “value exchange” which is a big driver of what we do at Cheetah Digital. Cheetah Experiences isn’t any different and it has always had a clear...Read More

Using Distributed Marketing for Global to Local Channels

  • June 21 2021
  • Resource: Loyalty Today
  • The Cheetah Digital Team

Striking a balance between your local and corporate marketing goals can be intricate. Constant brand messaging is an essential part of your marketing duties, and you must ensure that all teams receive the right message. Conflicting messaging can...Read More

Lay’s Bugles® Grows First-Party Database Complemented by Demographic Data with Cheetah-Powered Poll Experience

  • June 10 2021
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

Spicy salsa, rich ranch, or gratifyingly good guac, just what is the perfect dip to plunge a Lay’s Bugles® cone into? Well, rather than merely guess, or commission a costly and time-consuming focus group, the Lay’s Bugles® team...Read More

Embracing a New Marketing World Without Third-Party Cookies

  • May 26 2021
  • Resource: Loyalty Today
  • The Cheetah Digital Team

There has been a lot of talk in the marketing world about Google's plans to eradicate third-party cookies. The Chrome browser, which houses about two-thirds of the online market, will no longer host third-party cookies. It comes as a...Read More

Cheetah Digital for Retail Marketers

  • May 24 2021
  • Resource: Loyalty Today
  • Jennifer Yeadon, Cheetah Digital

The past year saw retail brands move faster than ever to embrace digital transformation. Today’s challenge is driving customers back in-store while also retaining strong online engagement. As long-held marketing practices continue to be...Read More

How Retail Brands are Engaging with an Increasingly Digital Audience

  • May 19 2021
  • Resource: Loyalty Today
  • Jennifer Yeadon, Cheetah Digital

Online shopping has exploded over the last year, due to both convenience and necessity. While this has been a struggle for some brick-and-mortar retailers, it has been a boon for those who have a robust online presence. As we deal with the...Read More

Five Key Elements Of a Successful Customer Engagement Strategy

  • May 11 2021
  • Resource: Loyalty Today
  • Patrick Tripp, Cheetah Digital

In order to deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology, and ensure that the people, process, and strategy elements within are sound, well-articulated, and well communicated in an...Read More

2021 Creative Email Trends: Industry Observations

  • May 07 2021
  • Resource: Loyalty Today
  • Jim Kelley, Cheetah Digital

With every new year, you can look forward to a list of creative trends that will define it, or try to. Some are spot-on, and some are just ideas that never take off. But in the last calendar year, a lot in the world has changed and our...Read More

5 Ways to Win Back Your Best Customers

  • May 05 2021
  • Resource: Loyalty Today
  • Abhijeet Gunadekar, Cheetah Digital

In today’s highly competitive digital landscape, brands have to balance between retaining customers and acquiring new ones to continue growth in both business and customer base. In fact, what hurts brands most is losing existing customers...Read More

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