Building Emotional Brand Loyalty: The Story of THUN

  • February 01 2018
  • Loyalty Management: Articles
  • Mario Invernizzi

No better time than the season of Valentine’s Day to share the story of THUN, the Italian company that produces gifts in ceramics, porcelain, housewares and women and children’s accessories, and is widely recognized in Europe as the...Read More

Loyalty Program Best Practices: Get Experiential

  • January 29 2019
  • Resource: Loyalty Today
  • Jon Siegal

Today’s brands need to do more than stand out from the crowd — they need to celebrate their most loyal customers. To accomplish this, forward-thinking brands are becoming increasingly inventive with using experiential...Read More

Loyalty Program Best Practices: Why Brand Values Should Be Part Of The Equation

  • January 14 2019
  • Resource: Loyalty Today
  • Peter Lim

Modern loyalty programs are built on far more than transactions and points. In fact, a Capgemini study noted that 44 percent of shoppers feel loyalty program rewards are irrelevant. Rather, it’s been found that loyalty is deeply...Read More

Owning the Customer Relationship Even When It’s Not Your Storefront

  • October 02 2017
  • Loyalty Management: Articles
  • Brad Marg

State lotteries are a huge business. In 2015, U.S. lottery sales totaled $73.8 billion (USD). Canadian sales reached $9.1 billion (CAD). Considering there are only 52 total lotteries in North America, that is impressive revenue generation by...Read More

Loyalty Program Best Practices: How Differentiation Provides a Competitive Edge

  • December 05 2018
  • Resource: Loyalty Today
  • Jon Siegal, Stellar Loyalty

The loyalty marketplace is becoming more and more crowded every day. To stand out, differentiating your program is essential. Marketing guru Seth Godin once said, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not...Read More

Loyalty Program Best Practices: Personalization

  • November 29 2018
  • Resource: Loyalty Today
  • Manoj Das, Stellar Loyalty

You’ve heard it before: “It’s not personal, it’s business.” But that absolutely should not be the case when it comes to customer loyalty. Where loyalty programs are concerned, getting personal makes for better...Read More

So, You Have a Loyalty Program. Now What? How to Find the Right Loyalty Technical Partner

  • November 05 2018
  • Resource: Loyalty Today
  • Peter Lim, Stellar Loyalty

The “if you build it, they will come” approach may work for baseball fields, but when it comes to loyalty programs, building a solid program is just the first step. Because starting a loyalty program is one thing — but keeping...Read More

Navigating the Modern Loyalty Landscape

  • September 12 2018
  • Resource: Loyalty Today
  • Peter Lim

Navigating the loyalty landscape, a terrain that is always evolving, means constantly being on the lookout for the next big thing. The masterminds of modern loyalty programs are keenly that loyalty has moved well beyond the point-heavy system it...Read More

Is Your Loyalty Program Making the Grade?

  • August 27 2018
  • Resource: Loyalty Today
  • Jon Siegal

The loyalty landscape is changing.The days of simple loyalty punch cards are behind us. Immediacy and personalization are now the name of the game in the modern loyalty world where consumers expect real-time engagement – in the moment, when...Read More

Talkin' Bout My Generation: Why Your Loyalty Program Should Speak to Targeted Generations

  • August 22 2018
  • Resource: Loyalty Today
  • Peter Lim

To compete in today’s marketing-saturated world, your loyalty program needs to stand out. A cookie-cutter approach won’t move the needle with today’s selective consumers. Rather, your program needs to be differentiated and speak...Read More

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