The Power of Humor to Drive Organizational Change with the Marketoonist

  • January 19 2022
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

Humor is the language of culture change, and at Cheetah we don’t do boring. So we recruited Tom Fishburne aka the Marketoonist - one of the funniest people in marketing, to deliver a session that will leave you laughing out loud, but also...Read More

Signals21 Week 5 Recap: Forget the Vanity Metrics, Customer Lifetime Value is What Moves The Needle

  • January 17 2022
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

At Cheetah we’re committed to helping enterprise marketers keep their customers engaged, retained, and loyal in a world full of infinite choice. This week we sat down with leading brands to discuss how they have reimagined loyalty - going...Read More

Emotional Loyalty: When a Brand Makes You Feel the Feels

  • January 13 2022
  • Resource: Loyalty Today
  • The Cheetah Digital Team

Upon the launch of the Vans Family loyalty program, it was an immediate hit. They asked their members, known as their “family,” to share photos and memories of their very first pair of Vans. Pretty soon, members were sharing stories of...Read More

Let’s Talk Loyalty: Connecting with Customers Through Compelling Content & Experiences

  • December 14 2021
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

Consumer distrust at an all-time high. The modern consumer finds personalization initiatives derived from cookie tracking, location data or social media activity to be creepy, not cool. Vast swathes are turning away from brands due to ethical...Read More

Customer Loyalty Must Mirror Brand Promise, Says Stellar Loyalty’s Narina Sippy

  • November 01 2016
  • Loyalty Management: Articles
  • Mark Johnson, Loyalty360

“Re-imagine your customer relationships from the outside-in,” says Narina Sippy, Chief Marketing Officer of Stellar Loyalty. “Stand in your customer’s shoes and ask yourself: ‘is the brand experience, customer...Read More

Explore the Latest Innovations of the Customer Engagement Suite

  • August 12 2021
  • Resource: Loyalty Today
  • Abhijeet Gunadekar, Cheetah Digital

All year, the Cheetah Digital product teams have been laser-focused on delivering a unified platform to drive revenue, building lasting customer relationships, and creating a unique value exchange throughout the entire customer lifecycle. In June,...Read More

Wrap Up Your Best Holiday Emails with These 5 Tips [Guide]

  • August 10 2021
  • Resource: Loyalty Today
  • Julian Bracey-Davis, Cheetah Digital

Even though it’s sunny and humid outside, it’s time for marketers to shift our thinking to the days growing ever shorter, the leaves beginning to brown and pumpkin-spiced everything hitting our shelves. The holiday season is one...Read More

Why Burger King and McDonald's are Leaning Back Into Loyalty

  • August 03 2021
  • Resource: Loyalty Today
  • The Cheetah Digital Team

The past year reshaped everything about our lives, including how we live, work, and eat. Different brands from across all industries were forced to design new ways of reaching their now home-based customers. Interestingly, fast food restaurant...Read More

Pixelgeddon?

  • July 26 2021
  • Resource: Loyalty Today
  • Nicholas Einstein, Cheetah Digital

During Apple’s Worldwide Developers Conference a few weeks ago (WWDC ‘21 6/7-11), the company announced its new “Mail Privacy Protection” (MPP) feature which will be implemented on the Apple Mail app in iOS 15, iPadOS 15...Read More

Get to Know the Ins and Outs of Omnichannel Loyalty [Guide]

  • July 13 2021
  • Resource: Loyalty Today
  • Jennifer Yeadon, Cheetah Digital

Shopping for technology is a process. At last check, there were over 8,000 different marketing technologies available to businesses. From data, to content and experience, to commerce and sales, it can be downright overwhelming...Read More

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