Embracing a New Marketing World Without Third-Party Cookies

  • May 26 2021
  • Resource: Loyalty Today
  • The Cheetah Digital Team

There has been a lot of talk in the marketing world about Google's plans to eradicate third-party cookies. The Chrome browser, which houses about two-thirds of the online market, will no longer host third-party cookies. It comes as a...Read More

Cheetah Digital for Retail Marketers

  • May 24 2021
  • Resource: Loyalty Today
  • Jennifer Yeadon, Cheetah Digital

The past year saw retail brands move faster than ever to embrace digital transformation. Today’s challenge is driving customers back in-store while also retaining strong online engagement. As long-held marketing practices continue to be...Read More

Building Emotional Brand Loyalty: The Story of THUN

  • February 01 2018
  • Loyalty Management: Articles
  • Mario Invernizzi

No better time than the season of Valentine’s Day to share the story of THUN, the Italian company that produces gifts in ceramics, porcelain, housewares and women and children’s accessories, and is widely recognized in Europe as the...Read More

How Retail Brands are Engaging with an Increasingly Digital Audience

  • May 19 2021
  • Resource: Loyalty Today
  • Jennifer Yeadon, Cheetah Digital

Online shopping has exploded over the last year, due to both convenience and necessity. While this has been a struggle for some brick-and-mortar retailers, it has been a boon for those who have a robust online presence. As we deal with the...Read More

Five Key Elements Of a Successful Customer Engagement Strategy

  • May 11 2021
  • Resource: Loyalty Today
  • Patrick Tripp, Cheetah Digital

In order to deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology, and ensure that the people, process, and strategy elements within are sound, well-articulated, and well communicated in an...Read More

2021 Creative Email Trends: Industry Observations

  • May 07 2021
  • Resource: Loyalty Today
  • Jim Kelley, Cheetah Digital

With every new year, you can look forward to a list of creative trends that will define it, or try to. Some are spot-on, and some are just ideas that never take off. But in the last calendar year, a lot in the world has changed and our...Read More

5 Ways to Win Back Your Best Customers

  • May 05 2021
  • Resource: Loyalty Today
  • Abhijeet Gunadekar, Cheetah Digital

In today’s highly competitive digital landscape, brands have to balance between retaining customers and acquiring new ones to continue growth in both business and customer base. In fact, what hurts brands most is losing existing customers...Read More

2021 Digital Consumer Trends Index

  • April 28 2021
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

Marketers have always been at the precipice of change and innovation, yet the vicissitude of the past year has tested those skills to the limit. With bricks-and-mortar stores largely closed for business, digital natives have been joined...Read More

Owning the Customer Relationship Even When It’s Not Your Storefront

  • October 02 2017
  • Loyalty Management: Articles
  • Brad Marg

State lotteries are a huge business. In 2015, U.S. lottery sales totaled $73.8 billion (USD). Canadian sales reached $9.1 billion (CAD). Considering there are only 52 total lotteries in North America, that is impressive revenue generation by...Read More

Act on the Right Data to Grow Relationships within Retail Loyalty

  • April 14 2021
  • Resource: Loyalty Today
  • Jennifer Yeadon, Cheetah Digital

As we move deeper into 2021, many of us will be encountering a changed landscape, especially retailers and retail marketers. In a recent survey done by Gartner, analysts found that CMOs are more likely to be looking inward in the coming months...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?