What Broadway’s Hamilton Can Teach Brands about Converting Casual Fans into Loyal Customers

  • June 27 2016
  • Resource: Loyalty Today
  • Edward Gonzales

One of the most compelling examples today of a brand knowing what its customers want and how to give it to them is the mega Broadway hit Hamilton.The Tony-award winning musical that sets the story of Alexander Hamilton to rap and hip-hop has the...Read More

Customer Loyalty Is Broken

  • June 07 2016
  • Resource: Loyalty Today
  • Denis Pombriant

In today’s hyper-competitive markets, customer loyalty takes on new importance for numerous reasons. Markets are competitive because in many there are multiple competent vendors with quality products. Also, the number of net new customers is...Read More

Why Aren’t Most QSR/Fast Casual Loyalty Programs Living Up to their Brand’s Promise?

  • March 30 2016
  • Resource: Loyalty Today
  • Jon Siegal

Quick Service Restaurants (QSR) and Fast Casual restaurants have virtually written the playbook about how to deliver quality to millions – and billions – of customers across all aspects of the dining experience (the service, the food...Read More

The “Keys” of Brand Loyalty and the E-Quotient

  • March 14 2016
  • Resource: Loyalty Today
  • Andrel Leiter

Last week, the New York-based brand engagement and customer loyalty research consultancy Brand Keys released the results of its 21st annual Customer Loyalty Index. This latest Index was the product of input from 40K+ U.S. consumers...Read More

6 Trends Corporations Are Paying Attention To, Are You?

  • September 30 2015
  • Resource: Loyalty Today
  • Manoj Das

Back on July 23rd, NewsHour’s economic correspondent Paul Solomon spoke to long-term trend spotter DeeDee Gordon about what’s getting traction now.  DeeDee talks about 6 long-term trends:Gender Un-tethered.Conspicuous Isolation...Read More

Loyalty Redefined: He says Loyalty, She Says Engagement, We Say Experience

  • April 06 2015
  • Resource: Loyalty Today
  • Andrel Leiter

Is loyalty an outdated notion? Is it passé? There has been considerable debate on this topic. In fact some even go so far as to say today’s consumers are incapable of being loyal. Empowered by a plethora of choice, emboldened by...Read More

‘S’ is for Enterprise!

  • April 05 2015
  • Resource: Loyalty Today
  • Andrel Leiter

Naming a company these days is a real pain. In addition to finding a web domain that is available, Kevin and I wanted to find a name that is easy to remember, easy to enunciate, and most of all described what Stellar Loyalty is all about.We went...Read More

From “Spray and Pray” to “Know and Grow”

  • April 04 2015
  • Resource: Loyalty Today
  • Andrel Leiter

Traditional advertising has been under fire for some time. The Wall Street Journal writes that “TV Ad Sales [is] on Shaky Ground”. The article “Spray and Pray: Why Does Anyone Still Buy Advertising?” points out that...Read More

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