How Do You Build Everlasting Loyalty? Learn Your Customers’ Love Language

  • October 01 2019
  • Loyalty Management: Articles
  • The Cheetah Digital Team

Would you rather go on a date with someone who is simply tolerating you, or a person who really wants to be there? The latter is the obvious choice (and the former being the stuff of first-date nightmares). After all, someone who is interested in...Read More

Introducing Connecting the Retail Dots

  • March 12 2020
  • Resource: Loyalty Today
  • Chelsea Hollerud, Cheetah Digital

Consumer expectations are evolving — and they are impacting every step of the customer journey. From digital interactions to in-store experiences, brands must meet these expectations to not just earn a customer’s initial business, but...Read More

Le Journal du dimanche: Going Digital to Build More Meaningful Connections With Readers

  • February 24 2020
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

The rise in online consumption has shaped the publishing industry we experience today. Readers demand high-quality free content at the click of a button, prefer breaking news rather than reading about it the following morning, and don’t like...Read More

Looking Forward: 2020 Marketing Predictions from CMO Richard Jones

  • January 08 2020
  • Resource: Loyalty Today
  • Richard Jones, Cheetah Digital

2019 has been a fairly tumultuous year for marketers. The first fines began to hit brands for GDPR breaches and the previous years’ Cambridge Analytica scandal continued to rumble-on, keeping privacy firmly in the spotlight with negative...Read More

How to Measure Your Mobile Wallet Success

  • December 27 2019
  • Resource: Loyalty Today
  • Chelsea Hollerud, Cheetah Digital

For marketers, metrics matter. They define when and where to interact with customers. They indicate how loyal a customer is to your brand and identify ways to create more seamless experiences. They even — and maybe most importantly &mdash...Read More

Building Emotional Brand Loyalty: The Story of THUN

  • February 01 2018
  • Loyalty Management: Articles
  • Mario Invernizzi

No better time than the season of Valentine’s Day to share the story of THUN, the Italian company that produces gifts in ceramics, porcelain, housewares and women and children’s accessories, and is widely recognized in Europe as the...Read More

Don’t Be Creepy: How Marketers Should Think About Data Privacy

  • September 25 2019
  • Resource: Loyalty Today
  • The Cheetah Digital Team

Let’s face it. What marketers view as exciting innovations in data collection can actually be spooky for consumers. With targeted ads and personalized emails becoming the norm, it is easy for consumers to develop a fear of being watched.As...Read More

Owning the Customer Relationship Even When It’s Not Your Storefront

  • October 02 2017
  • Loyalty Management: Articles
  • Brad Marg

State lotteries are a huge business. In 2015, U.S. lottery sales totaled $73.8 billion (USD). Canadian sales reached $9.1 billion (CAD). Considering there are only 52 total lotteries in North America, that is impressive revenue generation by...Read More

Limit Risk with Cheetah Tokenization

  • September 12 2019
  • Resource: Loyalty Today
  • Keith Lifschin

Data breaches — they seem to be everywhere. In today’s technology-driven, connected world, it seems like we can’t go a single day without hearing about a security crisis affecting a major brand. The security and privacy...Read More

Introducing Cheetah Message Archive

  • August 28 2019
  • Resource: Loyalty Today
  • Keith Lifschin

Throughout all my time in marketing, two things have become abundantly clear:   Customer experiences must be seamless in order to be truly satisfactoryAvoiding risk requires decisive preemptive actionFor marketers, that means...Read More

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