Nurturing Near-prime Customers to Evolve into Prime Ones

  • October 02 2017
  • Loyalty Management: Articles
  • Adam Craig

Retail establishments routinely fight to win over the best customers. Those with expendable funds and/or a willingness to use credit to buy products from them. While its challenging, those that build the right customer experience have found...Read More

What’s Impacting CX in 2018

  • July 23 2018
  • Resource: Loyalty Today
  • The Deluxe Rewards Team

The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and Netflix have completely redefined it.For Amazon...Read More

Half of Americans Are Confused About Credit Card Rewards

  • June 06 2018
  • Resource: Loyalty Today
  • Adam Craig

Do your customers have a handle on their credit card rewards? Is it about miles? Points? Cash back? A mixture of all three? Do they know how, exactly, they’re earning the rewards and how to redeem them?  If you think they do, you might...Read More

Creative Approaches to Amplify RDC Revenue in 2018

  • January 11 2018
  • Resource: Loyalty Today
  • Mehul Patel

How one bank’s creative thinking generated $90,000 in potential RDC revenue—in just 25 daysTime is money. We’ve all heard that old adage. It implores us to work smarter rather than harder, in order to achieve our goals....Read More

Some Financial Institutions Still Don’t Have Mobile Apps: What They’re Missing

  • December 18 2017
  • Resource: Loyalty Today
  • Adam Craig

Shoe stores have mobile apps. So does the Smithsonian. You can find apps that help new parents keep track of diaper changes, apps that can help you find a clean restroom while traveling, and apps that let you schedule your dry cleaning for pickup...Read More

Does Your Loyalty Program Drive the Right Behaviors?

  • August 01 2015
  • Loyalty Management: Articles

Close, as the saying goes, only counts in horseshoes and hand grenades – and “close” certainly isn’t good enough when you’re assessing the success of a loyalty program in driving customer behaviors. That’s one...Read More

Don’t Let Your Loyalty Program Be A Gift That No One Wants

  • July 01 2015
  • Loyalty Management: Articles

Everyone has that one friend or relative who just can’t get it right when it comes to gift giving. They bestow “gifts” that are impractical, useless or just plain unwanted. They may spend a lot on some gifts and cheap out on...Read More

Mobile Emerges with the Most Power to Drive Loyalty

  • March 21 2017
  • Resource: Loyalty Today

Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than...Read More

The Four Top Marketing Trends of 2017 You Don’t Want To Miss

  • February 28 2017
  • Resource: Loyalty Today
  • Tori Tsu

We’re now a month into 2017, and like many small business owners and entrepreneurs, you’ve used January to recover from the holidays, refresh your New Year’s marketing and solidify business plans and goals for the remainder of...Read More

Increasing Program Touch Points Drives Loyalty Program Success

  • April 06 2015
  • Loyalty Management: Articles
  • Ron Bergamesca

What do you do when there is limited engagement with your loyalty program? That’s the problem facing many businesses today. In fact, a survey recently conducted by Forrester Consulting, sponsored by Deluxe Rewards, revealed that only 16...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?