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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Retail establishments routinely fight to win over the best customers. Those with expendable funds and/or a willingness to use credit to buy products from them. While its challenging, those that build the right customer experience have found...Read More
The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and Netflix have completely redefined it.For Amazon...Read More
Do your customers have a handle on their credit card rewards? Is it about miles? Points? Cash back? A mixture of all three? Do they know how, exactly, they’re earning the rewards and how to redeem them?
If you think they do, you might...Read More
How one bank’s creative thinking generated $90,000 in potential RDC revenue—in just 25 daysTime is money. We’ve all heard that old adage. It implores us to work smarter rather than harder, in order to achieve our goals....Read More
Shoe stores have mobile apps. So does the Smithsonian. You can find apps that help new parents keep track of diaper changes, apps that can help you find a clean restroom while traveling, and apps that let you schedule your dry cleaning for pickup...Read More
Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than...Read More
We’re now a month into 2017, and like many small business owners and entrepreneurs, you’ve used January to recover from the holidays, refresh your New Year’s marketing and solidify business plans and goals for the remainder of...Read More
In our recent series about color pairings in logos, we highlighted the surprising effectiveness of yellow and brown combinations. Colors evoke certain feelings and associations, and yellow and brown are no different. And as it turned out...Read More
Are your email marketing campaigns hitting a stalemate? Maybe your open or click-through rates are dropping off, your content is lacking pizzazz or your subject lines are sounding more clichéd than clever.
You’re far from alone if your...Read More
Close, as the saying goes, only counts in horseshoes and hand grenades – and “close” certainly isn’t good enough when you’re assessing the success of a loyalty program in driving customer behaviors. That’s one...Read More