Nurturing Near-prime Customers to Evolve into Prime Ones

  • October 02 2017
  • Loyalty Management: Articles
  • Adam Craig

Retail establishments routinely fight to win over the best customers. Those with expendable funds and/or a willingness to use credit to buy products from them. While its challenging, those that build the right customer experience have found...Read More

What’s Impacting CX in 2018

  • July 23 2018
  • Resource: Loyalty Today
  • The Deluxe Rewards Team

The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and Netflix have completely redefined it.For Amazon...Read More

Half of Americans Are Confused About Credit Card Rewards

  • June 06 2018
  • Resource: Loyalty Today
  • Adam Craig

Do your customers have a handle on their credit card rewards? Is it about miles? Points? Cash back? A mixture of all three? Do they know how, exactly, they’re earning the rewards and how to redeem them?  If you think they do, you might...Read More

Creative Approaches to Amplify RDC Revenue in 2018

  • January 11 2018
  • Resource: Loyalty Today
  • Mehul Patel

How one bank’s creative thinking generated $90,000 in potential RDC revenue—in just 25 daysTime is money. We’ve all heard that old adage. It implores us to work smarter rather than harder, in order to achieve our goals....Read More

Some Financial Institutions Still Don’t Have Mobile Apps: What They’re Missing

  • December 18 2017
  • Resource: Loyalty Today
  • Adam Craig

Shoe stores have mobile apps. So does the Smithsonian. You can find apps that help new parents keep track of diaper changes, apps that can help you find a clean restroom while traveling, and apps that let you schedule your dry cleaning for pickup...Read More

Mobile Emerges with the Most Power to Drive Loyalty

  • March 21 2017
  • Resource: Loyalty Today

Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than...Read More

The Four Top Marketing Trends of 2017 You Don’t Want To Miss

  • February 28 2017
  • Resource: Loyalty Today
  • Tori Tsu

We’re now a month into 2017, and like many small business owners and entrepreneurs, you’ve used January to recover from the holidays, refresh your New Year’s marketing and solidify business plans and goals for the remainder of...Read More

A Sweet New Logo: How One Small Business Owner Rebranded With Yellow And Brown

  • February 20 2017
  • Resource: Loyalty Today
  • John Habib

In our recent series about color pairings in logos, we highlighted the surprising effectiveness of yellow and brown combinations. Colors evoke certain feelings and associations, and yellow and brown are no different. And as it turned out...Read More

Fresh Start for 2017: 8 Steps to Spiffing Up Your Email Campaign

  • February 08 2017
  • Resource: Loyalty Today
  • The Deluxe Team

Are your email marketing campaigns hitting a stalemate? Maybe your open or click-through rates are dropping off, your content is lacking pizzazz or your subject lines are sounding more clichéd than clever. You’re far from alone if your...Read More

Mobile Emerges as the Value-added Service with the Most Power to Drive Loyalty

  • August 18 2016
  • Resource: Loyalty Today
  • The Deluxe Team

Successful loyalty programs employ a variety of tactics to help engage consumers.  Recently this has become harder to do because of an emerging trend: consumers want more value. In exchange for handing over their hard-earned dollars...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?