The Cleaning Aisle: How to Maintain Customer Loyalty When Brands are Reinventing Products?

  • October 09 2014
  • Resource: Loyalty Today

Consumers have even seen significant format and new product changes: from liquids and powders, bleaches for whites, stain removers and pre-treaters, all-in-one detergents,  fabric softeners, varying temperature detergents, biodegradable...Read More

One Size No Longer Fits All!

  • October 02 2014
  • Resource: Loyalty Today

As today’s discerning consumers increasingly demand to be treated as individuals and receive offers tailored to their interests, personalisation has inevitably become a hot topic.  By knowing what people buy, how much they buy, when and...Read More

Discounting is Here to Stay - Or is It?

  • September 22 2014
  • Resource: Loyalty Today

With the option to buy via several different channels, shoppers have become very aware of choosing the best price and often wait for the now inevitable – and seemingly ever present – sales. But is discounting really the most effective...Read More

Geo-aware Marketing – The New Dimension

  • September 02 2014
  • Resource: Loyalty Today

Many popular apps rely on geolocation technology to provide local information on things like the weather, restaurants and cinemas.  People are also very familiar with navigation software and geotagging their locations via social media. ...Read More

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