5 Key Building Blocks to Grow Customer Loyalty in Retail

  • February 01 2018
  • Loyalty Management: Articles
  • Ron Orgiefsky

Today's digital environment has dramatically changed the landscape for traditional brick and mortar retailers, full of both opportunities and challenges. On one hand, retailers are coping with customer retention issues while trying to secure...Read More

The Five Building Blocks of an Exceptional Retail Experience

  • September 01 2017
  • Loyalty Management: Articles
  • Emnos Team

  Today’s consumers are savvy and very clued-in. They are looking for good service, relevance, and a quality product- ultimately leading to an exceptional retail experience – without these, they will move on and shop elsewhere...Read More

A Peek Into The Not So Distant Future

  • February 21 2017
  • Resource: Loyalty Today
  • Florian Baur & Dr. Meinert Mellows

In a technology driven world, what are the key trends for retailing?From self-driving cars to mobile payment systems and biometrics, technology is changing the world at an extraordinary pace – but how is it expected to shape the future for...Read More

Mass and Personalized – Contradictory or Complementary?

  • January 04 2017
  • Resource: Loyalty Today
  • Florian Baur

In mature markets most retailers and FMCG suppliers rely heavily on mass promotion to retain and increase market share – despite a broad agreement that more personalised communication is needed to increase relevance for the consumer. ...Read More

The Rise of the Machines - Fact or Fiction in Data Analytics?

  • July 25 2016
  • Resource: Loyalty Today
  • Jesus Garcia

With movies such as Avengers – Age of Ultron and the ubiquitous Terminator franchise, Hollywood continues to kindle the debate on man versus machine focusing on everything that can go wrong when machines go rogue! Entertaining fantasies, no...Read More

How Predictive Data Analytics Could Change the Way You Shop

  • May 03 2016
  • Resource: Loyalty Today
  • Florian Baur

20% of products in customer baskets can already be predicted - but how will this affect the retailer? During the week between visits to the supermarket, we all inevitably run out of something and often do not get around to replacing it until the...Read More

Personalization is Garnering Increasing Awareness as a Way to Grab Attention

  • August 21 2015
  • Resource: Loyalty Today
  • emnos Team

When you think of personalized marketing, what comes to mind? Is it printing a customer’s name in a mailer? Populating a customer’s loyalty balance in an email statement? While these are examples of personalization, they barely scratch...Read More

Less Talking – More Action...

  • May 12 2015
  • Resource: Loyalty Today
  • Meinert Mellows

Why has the retail industry been slow to seriously adopt multi-channel promotion?  The industry has been talking about multi-channel promotion for years but despite the fact that mobile communication is on the rise and other digital media...Read More

Drive Specific Shopping Behaviour by Optimising the Promotional Mix

  • March 03 2015
  • Resource: Loyalty Today
  • rgoldman

The traditional linear path to purchase of awareness, consideration, purchase and re-purchase has crumbled in the face of internet searches, price comparison sites, social media and a multi-channel retail approach.   This endless access...Read More

Moving Towards Real Insights: Translating Big Data for Your Business and Customers

  • December 16 2014
  • Resource: Loyalty Today
  • rgoldman

These days, the term “Big Data” seems to be synonymous with an opinion – everybody has it. But it’s more than just a buzzword or urban myth – it actually has the potential to make or break your business. And...Read More

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