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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Today's digital environment has dramatically changed the landscape for traditional brick and mortar retailers, full of both opportunities and challenges. On one hand, retailers are coping with customer retention issues while trying to secure...Read More
Today’s consumers are savvy and very clued-in. They are looking for good service, relevance, and a quality product- ultimately leading to an exceptional retail experience – without these, they will move on and shop elsewhere...Read More
In a technology driven world, what are the key trends for retailing?From self-driving cars to mobile payment systems and biometrics, technology is changing the world at an extraordinary pace – but how is it expected to shape the future for...Read More
In mature markets most retailers and FMCG suppliers rely heavily on mass promotion to retain and increase market share – despite a broad agreement that more personalised communication is needed to increase relevance for the consumer. ...Read More
With movies such as Avengers – Age of Ultron and the ubiquitous Terminator franchise, Hollywood continues to kindle the debate on man versus machine focusing on everything that can go wrong when machines go rogue! Entertaining fantasies, no...Read More
20% of products in customer baskets can already be predicted - but how will this affect the retailer?
During the week between visits to the supermarket, we all inevitably run out of something and often do not get around to replacing it until the...Read More
When you think of personalized marketing, what comes to mind? Is it printing a customer’s name in a mailer? Populating a customer’s loyalty balance in an email statement? While these are examples of personalization, they barely scratch...Read More
Why has the retail industry been slow to seriously adopt multi-channel promotion?
The industry has been talking about multi-channel promotion for years but despite the fact that mobile communication is on the rise and other digital media...Read More
The traditional linear path to purchase of awareness, consideration, purchase and re-purchase has crumbled in the face of internet searches, price comparison sites, social media and a multi-channel retail approach. This endless access...Read More
These days, the term “Big Data” seems to be synonymous with an opinion – everybody has it. But it’s more than just a buzzword or urban myth – it actually has the potential to make or break your business. And...Read More