COVID-19 and Events: How to Successfully Move to Virtual Engagement

  • March 26 2020
  • Resource: Loyalty Today
  • Jon Fishman

Companies around the globe are rethinking the mantra, “The show must go on.” As coronavirus numbers continue to grow, so does the number of events and conferences being cancelled. With travel restrictions, concerns about large...Read More

Beyond Millennials: Stop Treating Your Employees as Stereotypes

  • January 28 2020
  • Resource: Loyalty Today
  • Judi Samuels, Bond Brand Loyalty

Hard truth: if you’re designing your employee experience (EX) strategies around segmentation by age group, you’re doing it wrong.  Just as marketers continue to chase the millennial segment to grow their businesses, companies are...Read More

BUT FIRST, COFFEE (and second, and third, and...)

  • January 24 2020
  • Resource: Loyalty Today
  • Scott Robinson, Bond Brand Loyalty

Starbucks' Black Friday deal shows us that loyalty mechanics can brew good things outside of formal loyalty programs. This Black Friday, Starbucks is offering a special tumbler that can be used to get free coffee every day in...Read More

Is Paid Loyalty Right for Your Brand?

  • November 11 2019
  • Resource: Loyalty Today
  • Charanpal Brar, Bond Brand Loyalty

From discounts and free shipping to makeovers and workout classes, paid perks are taking off in the loyalty space.In recent years, retailers such as Restoration Hardware, Bed Bath & Beyond, and Wayfair have launched paid loyalty memberships...Read More

Purposeful Moments: Start Your CX Journey in the Here and Now

  • October 09 2019
  • Resource: Loyalty Today
  • Kay Van Slooten, Bond Brand Loyalty

Customer experience (CX) has become a critical focus area for businesses seeking to connect with their customers in meaningful ways and differentiate themselves from their competitors. So popular is the topic of CX, it has its own global day...Read More

Digital Acquisition Channels: A Key Imperative for Retail Co-branded Credit Cards

  • June 28 2019
  • Resource: Loyalty Today
  • Richard Schenker

During a recent retail co-branded credit card client engagement, it became clear to me that retail co-branded credit cards are generally behind their bank credit card counterparts when it comes to the utilization of digital channels for the...Read More

The New Reward Experience for Modern Loyalty

  • April 03 2019
  • Resource: Loyalty Today
  • Maria Pallante, Bond Brand Loyalty

If there is one thing all businesses have in common, it’s the need to attract, engage, and keep customers coming back. Loyalty programs were born out of a need to do this when shop owners gave customers copper tokens that could be redeemed...Read More

Blockchain Loyalty—Help or Hype?

  • November 06 2018
  • Resource: Loyalty Today
  • Maria Pallante, Bond Brand Loyalty

It’s been close to a decade since blockchain technology surfaced, offering the tech community new possibilities and multiple uses. In our innovation lab, we’ve been exploring blockchain technology over the last few years; testing use...Read More

Trick vs. Treat: Building a CX Strategy that’s a treat for customers and the bottom line

  • October 31 2018
  • Resource: Loyalty Today
  • The Bond Brand Loyalty Team

Building a successful CX strategy can feel like a haunting task. Brands recognize the importance of defining and delivering a differentiated Customer Experience, but often don’t know where to start, or get lost along the journey. The right...Read More

The Power of Purpose, Value and Empowerment

  • August 02 2018
  • Resource: Loyalty Today
  • Kay Van Slooten

In a moment of huge frustration, it’s often down to individual staff members to deliver an experience that takes that frustration away and allows one to breathe a sigh of relief and appreciation. On a recent visit to the U.K., I got to...Read More

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