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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Although collecting a sufficient amount of customer feedback poses its own challenge, actually mining actionable insights out of that customer information creates the largest obstacle for organizations to overcome.To be actionable, customer...Read More
Benchmark studies are interesting animals. The primary take-away most brands look for are the ranking to find out where they sit on the competitive battlefield, and especially how they’re faring in the blood feuds against their chief nemeses...Read More
Today’s companies stretch across the globe, spanning countries, cultures, and languages. To be successful in this ever-changing market, businesses must be able to understand their customers and quickly respond to their unique needs...Read More
Customer loyalty has become more elusive in the past few years. As customers seem to shop solely based on the best deal, it can be difficult for retailers to build a loyal customer base and leaves many wondering if customer loyalty is even worth...Read More
Employee engagement has become a distinctive trait of successful companies in today’s age of the customer. It has proven effective, too, when measured in the workforce with clear links to positive business results and performance outcomes...Read More
More than two decades after the first secure online purchase, the “bricks to clicks” revolution continues to transform the world of retail. In their forecast of the global retail market, eMarketer predicts that 8.8% of worldwide retail...Read More
Voice of the Customer (VoC) programs help organizations at every level to not only know how customers feel about their brand experience but why they feel the way they do. Technology advances in today’s tools, such as local VoC data and text...Read More
As guest experience experts and consumers of food, we can say with a comfortable level of certainty that food is indeed one way to the heart. What we can say with even more certainty, however, is that guest centricity is the way to the heart and...Read More
What does the word “value” mean to you? In the world of buying and selling, it used to simply communicate a fair exchange. A retailer provided a product. A customer paid a reasonable price. The product worked as promised. Everybody won...Read More
Gathering feedback is only part of the customer experience (CX) equation. Before your brand can even begin to collect feedback, it needs to engage both its customers and employees. That task is easier said than done, though. Based on a...Read More