How Social Media Can Give Power Blender Manufacturers a Bigger Cut of the Market

  • March 24 2015
  • Resource: Loyalty Today
  • Christian Waldheim

How seriously should manufacturers of small appliances take social media as a channel for communicating with consumers? According to our Social Media Intelligence (SMI) analysis focusing on power blenders, German consumers are very willing to...Read More

Understanding the Indonesian Smartphone User

  • March 23 2015
  • Resource: Loyalty Today
  • Karthik Venkatakrishnan

Indonesia often falls into the long shadow cast by other developing markets – Brazil, Russia, India and China – also known as the BRIC countries. But with the fourth largest population in the world, Indonesia is growing rapidly, as...Read More

Pricing Research For Orphan Drugs: Time For a Methodology Change

  • March 21 2015
  • Resource: Loyalty Today
  • Marco Railand

In 2013 Vertex Pharmaceuticals introduced Kalydeco® (ivacaftor), the first orphan drug to successfully treat the underlying cause of cystic fibrosis in a well-defined patient subgroup, into the Irish market. The annual cost was €234,804...Read More

The Power of “Where”: Better Insights Through Location-Enhanced Business Intelligence

  • March 20 2015
  • Resource: Loyalty Today
  • Friedlind Durr

Business intelligence (BI) systems and solutions have long been a valuable tool used by companies to organize and analyze information related to their markets and operations. The amount of data available to companies has grown exponentially in the...Read More

Handset Developments: Premium Design for Minimal Cost

  • March 19 2015
  • Resource: Loyalty Today
  • Gavin Sugden

At the recent Mobile World Congress 2015, despite the onslaught of new devices (e.g. smartwatches) and technologies (e.g. connected car), handsets still dominated media headlines and buzz. So what new innovations and offers have manufacturers of...Read More

Young Men’s Grooming is Booming: the How, What and Where of the Growth of the Personal Care Category

  • March 18 2015
  • Resource: Loyalty Today
  • Kenneth Simonsen

Men are increasingly engaged in the personal care and male grooming category – good news for companies targeting these important consumers. So just how are young men choosing personal care products? Where are they shopping and what...Read More

Money Talk: Listening in to Social Media Conversations About Financial Services

  • March 17 2015
  • Resource: Loyalty Today
  • Julia Beaver

Who’s talking most about financial technology? Consumers are – on social media. Of all the content relating to financial technology online, 60% is generated by consumers. Consumers are talking about financial technology on social media...Read More

Will Privacy Fears Affect Data?

  • March 15 2015
  • Resource: Loyalty Today
  • David Krajicek

In 2015, the promise of market research—and marketing, in general—is bound up in our ability to build healthy and vibrant information ecosystems. Rivers of data feed campaign streams across the media and marketing landscape, shifting...Read More

Gripping Stuff – Insights on the German Automobile Accessories Market

  • March 13 2015
  • Resource: Loyalty Today
  • Markus Frank

Do Germans love their cars? They sure do. Do they spend a lot on outfitting and tuning them up? Well, it depends…Surprisingly, it not only depends on the social group and individual consumption preferences, but also on consumers&rsquo...Read More

Consumers Worldwide Embrace Healthy Living Strategies

  • March 12 2015
  • Resource: Loyalty Today
  • Matt Valle

In a global survey, we asked 28,000 consumers in 23 countries about the measures they take to maintain their physical health. The results show that people are taking their health seriously and investing time in their physical well-being. Against...Read More

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