Making the Second-best Solution Shine

  • June 11 2015
  • Resource: Loyalty Today
  • Diane Crispell

“So Jim, what’s the household chore you hate the most?” I queried my office mate. “Cleaning toilets” was his prompt reply.“And what would make it better?” He thought a moment, then, laughing, he said...Read More

Change on the Horizon – The Market for Car Tires and Spare Parts in Russia

  • June 10 2015
  • Resource: Loyalty Today
  • Ivan Tyndyk

Turbulent economic times in Russia are making their mark on sales of car tires and spare parts in Russia. Not only are currency fluctuations skewing prices and sales volumes, but consumers are adjusting their behavior.For car tire sales, I expect...Read More

Being Green Wins You Customers

  • June 09 2015
  • Resource: Loyalty Today
  • Matthias Hartmann

Based on our study findings, being green attracts consumers. But, before brands leap for their strategy plans, let’s analyze what really motivates consumers in this area. Here are the facts.Three quarters of consumers internationally say...Read More

Making the Smart Home a Reality

  • June 06 2015
  • Resource: Loyalty Today
  • Eva Harms

Imagine a home managed from the owner’s smartphone or tablet, with multiple devices linked via an intelligent network or “hub”. The owners could view status reports, access information and manage functions wherever and whenever...Read More

British Drivers Give Muted Response to the Connected Car

  • June 03 2015
  • Resource: Loyalty Today
  • Gavin Sugden

The connected car will be a reality within a few years, as enhanced safety, economy and entertainment become standard features of most new vehicles. So how do the British feel about the car of the future?In this extensive global project carried...Read More

TV Network Brands: Taking a Hit From Streaming?

  • June 03 2015
  • Resource: Loyalty Today
  • David Tice

For stakeholders in the television ecosystem, the impact of streaming viewing is the mystery of the year – probably the decade. Of course, their biggest concern is streaming’s effect on so-called “regular” TV viewing and TV...Read More

The Cashless Society: Who Will Lead the Foray?

  • May 29 2015
  • Resource: Loyalty Today
  • Alexander Zeh

Mobile payment is being adopted all over the world in different ways, whether it is via SMS transactional payments, direct mobile billing, mobile web payments (WAP), mobile banking apps or contactless NFC. In developing countries mobile payment...Read More

The Shopper of the Future: Why Young Shoppers Won’t Turn Their Back on Physical Stores

  • May 21 2015
  • Resource: Loyalty Today
  • James Llewellyn

Despite their love of and ease within the online world, today’s young people are not exclusively virtual shoppers, glued to their screens throughout the purchase journey. This new generation of digital natives loves the environment of the...Read More

The Value of Time: Understanding Your SMB Customers

  • May 17 2015
  • Resource: Loyalty Today
  • Andy Stillwell

What is an SMB? Having spent a decade conducting business-to-business (B2B) market research across a variety of industries, I’ve learned that if you asked ten clients to define a small and medium-sized business (SMB), you’re very...Read More

What do American Drivers Want from Tomorrow’s Car Infotainment Systems?

  • March 26 2015
  • Resource: Loyalty Today
  • Melinda Jamil

In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. We asked drivers what multimedia and entertainment features they might want in tomorrow...Read More

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