Who Would Watch Live Aid Today?

  • July 15 2015
  • Resource: Loyalty Today
  • John Carroll

Thirty years ago today (July 13, 1985), the nation was gripped to its television screens to watch Live Aid. It was a dual-venue charity concert in Wembley and Philadelphia, watched by around 170,000 in the two stadia and by a further 2 billion...Read More

Decoding the German fashion Social Network

  • July 15 2015
  • Resource: Loyalty Today
  • Christian Waldheim

Big brands, glossy magazines, celebrities and lavish advertising campaigns have traditionally set the agenda in the fashion industry. But with the rise of social media, a medium that is by its nature democratic, the rules about what defines a...Read More

Branding – For Value Addition on Value Assurance?

  • July 14 2015
  • Resource: Loyalty Today
  • Ashok Sethi

Research has often indicated that consumers in markets like China, like consumers in other emerging Asian countries, place a lot of importance on brands. Brands are surrogates of quality and brands imply trust. That is why more Chinese ...Read More

How Generation Z Shops for Fashion

  • July 12 2015
  • Resource: Loyalty Today
  • Helen Roberts

How do today’s 16-21 year olds (aka Generation Z) shop for fashion compared with other consumer age groups? The answer is that their purchase journey differs according to the country they live in – as it does for other age groups. So...Read More

Understanding the Influencers in Social Media

  • July 09 2015
  • Resource: Loyalty Today
  • Christian Waldheim

Social media monitoring is an essential reputation management activity for brands around the world. “Listening” to consumers via social media is now standard practice for brands seeking to understand what is said about them online. But...Read More

The Cashless Society – Mobilizing Everyday Payments

  • July 08 2015
  • Resource: Loyalty Today
  • Courtney Bergh

5% – this is the percentage of all payments made globally, in a store, using a mobile device last year. So, why should anyone care? Put simply, in-store mobile payments are the future. Yes, there are barriers – logistics and security...Read More

Future of Retail: Where do I find them?

  • July 05 2015
  • Resource: Loyalty Today
  • Anke Beulke

The meteoric rise of digital combined with economic uncertainty has changed the path to purchase forever, creating a whole new raft of challenges for anyone selling through retail channels. We will address these challenges in a series of four...Read More

Reading Emotional Response to Advertising: How One Automaker Used It

  • July 04 2015
  • Resource: Loyalty Today
  • Mandy Nuszbaum

You’ve been test driving cars and researching the vehicle you want to buy. Now it’s down to decision time.How exactly will you choose the brand, the features and the color you want?Most of us imagine that our choice will be completely...Read More

Shopper Convenience: The Top Driver of Retail Development

  • July 03 2015
  • Resource: Loyalty Today
  • Nino Kereselidze

The availability of more information and choice has changed consumers’ expectations about how, where and when they shop. Consumers are less willing to settle for a ‘one size fits all’ shopping experience. When we asked a panel of...Read More

Key Trends in the Global Smartphone Market: Part 1

  • July 01 2015
  • Resource: Loyalty Today
  • Kevin Walsh

1.2 billion smartphones were sold globally in 2014, and in the first quarter of 2015, smartphone unit demand was up +7% on the same period of last year. So what is driving this continuing success story? We’ve identified four key trends...Read More

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