CONTENT GALLERY

So you’re in the department store. Your basket is nearly full. There’s just one last pair of pants to look at. And what’s that? A discount for it pops up on your phone.Bargain!The trousers are coming with you. And it’s time...Read More

The meteoric rise of digital combined with economic uncertainty has changed the path to purchase forever, creating a whole new raft of challenges for anyone selling through retail channels. We address these challenges in a series of four blogs...Read More

Whether it’s breathing new life into aging patents or capitalizing on the quantified self craze, pharmaceutical companies are finding ways to expand the reach and utility of their drug brands by developing digital companion applications that...Read More

Take a moment to recall “Back to the Future (Part 2)”. Now picture Marty McFly’s surprise if he’d hopped in his time-traveling DeLorean in 1985, emerged in 2015 and discovered that he can watch TV on a mobile phone.In his...Read More

Another season to write off. Farmers lamented the shortage of water, while fashion retailers bemoaned the shortage of customers. Very few could report an increase in sales over the spring months from March to May. For most high street fashion...Read More

Yes, the title of this post refers to your product. That isn’t to say your product isn’t selling. Indeed, customers are out there purchasing your product—but it’s not what they’re buying. What customers actually buy...Read More

I notice from my own life how over-stimulated I am sometimes. Whether I’m bombarded with video messages on screens on a commuter train, or am subjected to ambient noise while in the city center, I’m constantly receiving messages about...Read More

In today’s experience economy, consumers are bombarded with new experiences every day – proposals for new products, new services, and new consumption models – to improve their lives. In a world that promises compelling...Read More

The pressure to look good surrounds us. TV programmes, advertisements on the high street and in magazines, newspaper stories on celebrities, even the endless selfies on social media – there are really very few major communication channels...Read More

The meteoric rise of digital combined with economic uncertainty has changed the path to purchase forever, creating a whole new raft of challenges for anyone selling through retail channels. We address these in a series of four blogs entitled...Read More