Marketing the Cloud

  • September 07 2015
  • Resource: Loyalty Today
  • Arno Hummerston

Only 13% of 27,000 people, across 22 countries agree completely that it is essential to store or access their created content in the cloud. Only? Really? I’m surprised the figure is so high! Remember, this is the percentage of people that...Read More

What Did You Eat Last Night for Dinner? Understanding Behaviors

  • September 06 2015
  • Resource: Loyalty Today
  • Sam Carter

Without accuracy an answer is meaningless, but when designing research are you really focused on how accurate the answers could possibly be? Here are four key factors to consider in order to ensure insights are based on a solid foundation of...Read More

The IAB Believes…Digital Ad Measurement Needs Standardization

  • September 02 2015
  • Resource: Loyalty Today
  • Arno Hummerston

Last week, the IAB posted the second of their 5 “IAB Believes…” blog pieces, focusing on viewability of digital ads. Their focus in this post is the inconsistency of digital ad measurement definitions when it comes to the...Read More

Amazon Prime Deal with Clarkson and Crew – A Move Into the Fast Lane, or an Expensive Car Crash?

  • August 31 2015
  • Resource: Loyalty Today
  • Julia Lamaison

Amazon Prime’s acquisition of the yet to be re-titled “Son of Top Gear” looks set to be one of the defining moments in recent TV history. It may not be the first original series that the video service has commissioned but it is...Read More

The IAB Believes…Brand Safety Scepticism

  • August 29 2015
  • Resource: Loyalty Today
  • Arno Hummerston

Last week, the IAB posted the first of their 5 “IAB Believes…” blog pieces, focusing on brand safety. In this first piece, they focus on the bad PR when an ad is delivered in inappropriate places and there is a passing reference...Read More

Tech Forward with Teens: Stepping Outside the New Media Bubble

  • August 25 2015
  • Resource: Loyalty Today
  • David Tice

Sitting at a recent media conference, I once again heard someone tell how their family – and especially their teen – is the example of how the media market is being disrupted, or even dying. These “my family” anecdotes are...Read More

Future of Retail: How Can I Be Easy To Do Business With?

  • August 13 2015
  • Resource: Loyalty Today
  • James Llewellyn

The meteoric rise of digital combined with economic uncertainty has changed the path to purchase forever, creating a whole new raft of challenges for anyone selling through retail channels. We have addressed these challenges in a series of four...Read More

Focus on Trends: Under the Microscope

  • August 12 2015
  • Resource: Loyalty Today
  • Petra Dillemuth

When developing visions for Future Fashion Retail, as we have been doing in a creative and complex process over the past few months, it is essential to examine the consumer of the future. What characterizes these consumers, whose attention and...Read More

The Value Chain and Mobile Payment: Evolution or Revolution?

  • August 11 2015
  • Resource: Loyalty Today
  • Ian Davis

There has been much talk about mobile payments revolutionizing payment. But what does this mean for the payments value chain?From four parties to fiveApple Pay gained 1 million downloads within 72 hours of launch in the US. As we have come to...Read More

It’s Research Science, Not Rocket Science

  • August 10 2015
  • Resource: Loyalty Today
  • John Carroll

I came across a job advert the other day from an advertising agency for a ‘Research Scientist’. Just to be clear, I was not looking for a new job having just acquired one! But it was the job title that caught my eye. They were looking...Read More

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