Best Practices For Using Digital Ethnographic Tool

  • September 24 2015
  • Resource: Loyalty Today
  • Eve Ejsmont

As experience experts, ethnographic projects are some of our favorite opportunities to explore everything from the American mediascape to journey mapping patient experiences. For many of these projects, we have leveraged traditional in-home...Read More

The Internet of Things – Why Doesn’t Corporate Investment Match Optimism?

  • September 22 2015
  • Resource: Loyalty Today
  • James Simoniti

In my last article, I briefly introduced the Internet of Things (IoT) and how it has the potential to revolutionize how a number of industries conduct business. Recent estimates from McKinsey suggest that by 2025, the IoT could have an economic...Read More

The Currency Exchange Market for Audience Measurement

  • September 20 2015
  • Resource: Loyalty Today
  • John Carroll

As PAMCo, the Publishers Audience Measurement Company, announces its replacement for the National Readership Survey, it is worth pausing to reflect on the key issues that all media audience measurement currencies have in maintaining their...Read More

Could Enterprise Be the Spark the Wearables Market Needs to Ignite Consumer Sales?

  • September 19 2015
  • Resource: Loyalty Today
  • Andrew Stillwell

While the consumer wearables market fizzles rather than explodes, with suspicions that sales of the Apple Watch haven’t met expectations fueled by Apples reluctance to release this data, there’s growing buzz about the use of wearable...Read More

How Online is Paving the Path to Purchase

  • September 17 2015
  • Resource: Loyalty Today
  • Robert Wucher

Regardless of whether consumers are clicking “buy” at the virtual checkout, online remains a major sales channel and an irrefutable part of today’s purchase journey. Fact: from cosmetics to TVs, online is where brands and...Read More

Reverse Engineering Habit Structures in Applied Innovation Testing

  • September 16 2015
  • Resource: Loyalty Today
  • Sam Carter

Habits are a fundamental part of human behaviors and have a huge, often understated control over the decisions we make every day. Anyone who has tried to break a habit will understand just how difficult that can be and understand that willpower is...Read More

Wearables and Payment – What’s the Deal?

  • September 13 2015
  • Resource: Loyalty Today
  • Gavin Sugden

Modern shoppers have an array of payment options available to them, with the recent addition of Apple Pay users are offered the option to pay for goods and services via the use of an Apple iPhone 6 or smartwatch. Along with other wearable...Read More

Why Mobile is the New Web

  • September 12 2015
  • Resource: Loyalty Today
  • Jens Barczewski

The mobile revolution: it’s one of the most talked about phenomena in consumer technology. Yet advertising spend on mobile is still far behind use and the number of eyeballs that might see it – and we all know that advertising needs to...Read More

Emerging Payment Channel Winners

  • September 11 2015
  • Resource: Loyalty Today
  • Tim Spenny

The evolution and revolution of payments continues to unfold before our eyes. Everyday there are more announcements of new products, partnerships and services that move us closer to the inevitable ubiquity of paying for nearly everything using new...Read More

Content Everywhere and Always On

  • September 09 2015
  • Resource: Loyalty Today

On September 12, 2015, at this year’s IBC, I have the pleasure of moderating a panel called “Future Consumer, Content Everywhere and Always On!” which investigates the implications of video being everywhere for consumers and the...Read More

Displaying results 21-30 (of 164)
 |<  <  1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >|