Luxury Shopping 2015: Only Bloggers Show Signs of Weakness

  • November 24 2015
  • Resource: Loyalty Today
  • Jens Barczewski

The internet is both market place and exchange platform – also for luxury buyers. Mobile devices keep paving new ways online for them when it comes to information about their favorite brands and online shopping. The good news for stationary...Read More

Young Shopper: How India’s Youths Wants to Shop!

  • November 13 2015
  • Resource: Loyalty Today
  • Matthias Rasztar

The youths of India remain loyal to shopping in person. 78% of young people surveyed said they will continue to shop in-store at least to the same extent as now or more, compared to 69% of older shoppers. In fact, 51% of youths said they will...Read More

Consumers’ Lives and Societies Are Evolving at a Rapid Pace, Are You Keeping Up?

  • November 06 2015
  • Resource: Loyalty Today
  • Kathy Sheehan

Understanding today’s market and where it’s going is increasingly problematic. Getting blindsided by consumers’ constantly-evolving preferences and evolving consumer culture is a very vivid reality for many business managers.Did...Read More

Your Brand’s Edge on Social Media: Customer-Centric Social Listening

  • November 03 2015
  • Resource: Loyalty Today
  • Maryann Huynh

Brands have found that a lot can be learned from monitoring what is being said online about their products, services, employees, campaigns and competitors. Those a bit more advanced in social listening have found that broadening searches to cover...Read More

Putting the Me in Tomorrow’s Media Experience: Using Data Differently

  • October 22 2015
  • Resource: Loyalty Today
  • Christopher Smith

Today’s media companies are not using data as effectively as they could be. This is what was argued during the first half of this presentation. The role of data in media companies has created ‘unhappy sandpits’, and trying to...Read More

Evaluating the Impact of Print Advertising

  • October 21 2015
  • Resource: Loyalty Today
  • Michal Galin

A few weeks ago we had the pleasure of presenting alongside our client, Times Media, in South Africa at their roadshow, The Future is Now. The General Manager of Group Sales and Marketing, Trevor Ormerod, discussed some of the company’s key...Read More

Android Pay and ISIS: The Road to Mobile Payments Ubiquity

  • October 16 2015
  • Resource: Loyalty Today
  • Tim Spenny

At the Mobile Payments Conference in Chicago last month, Jack Connors, Google’s head of commerce partnerships, told attendees that Android Pay would launch “very soon.” A week later, Google announced a soft rollout of...Read More

2014’s Record Breaking Black Friday Sales

  • October 09 2015
  • Resource: Loyalty Today
  • Kate Gee

The retail landscape has changed dramatically in the UK over the last few years with the recession seeing the closure of many well-known retailers, often leaving high streets vacant and desolate. But last year, Black Friday saw many flood to the...Read More

Customer Loyalty – Time to Kick Out the Leaky Bucket….

  • October 07 2015
  • Resource: Loyalty Today
  • John Banerji

Customer loyalty is a divisive topic – for many brands it is their stated aim, while some commentators have said that loyalty doesn’t even exist. But perhaps the real point about customer loyalty is that it’s complex, and it...Read More

ROI and UX: The ‘Piñata Effect’

  • October 01 2015
  • Resource: Loyalty Today
  • Robert Schumacher

Let’s start by stating the obvious: no organization sets out to create a bad user experience (UX). Yet, poor user experiences frequently happen. Enter the Piñata Effect.As many of us know about piñatas, they are filled with...Read More

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