Achievers in Africa: The Rise of Sophisticated Consumers Who Know What They Want

  • July 30 2014
  • Resource: Loyalty Today
  • Jessie Ndri

Our latest Roper Need to Know report covers four key markets in Sub-Saharan Africa. In this first of three posts covering some of the major findings from the research we look at the Achiever mindset. From Ghana to Kenya, Nigeria to South...Read More

Smart Value in the Smartphone Market: the Highs and Lows

  • July 28 2014
  • Resource: Loyalty Today
  • Tauhidul Islam

Within as little as three years, 69% of the planet’s population will own a smartphone. That’s 5.2 billion people with a smartphone by 2017, from Abuja to London, Mumbai to Zagreb. As the market continues to expand it gets closer to...Read More

The (Social) Science of Complaining

  • July 24 2014
  • Resource: Loyalty Today
  • Katherine Savage

It is becoming clear that technology is affecting how disgruntled consumers complain about poor products and services and, as a result, how companies must respond. We asked UK consumers which channels they had used to make complaints to a company...Read More

For Love or Money: Where Next for Customer Incentives in Financial Services?

  • July 22 2014
  • Resource: Loyalty Today
  • Julia Beaver

It looks like we’re coming out of the worst days of the recession, and research from GfK shows that UK consumers are starting to return to brands they trust. But when times were tight, people learned to look for value and they now expect...Read More

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