Understanding the “Whys” Behind Your Brand’s Health

  • October 08 2014
  • Resource: Loyalty Today
  • Tom Hartley

As new brands gain approval and brand teams begin to manage in-line business imperatives, they are starting to ask their ATU trackers to move beyond the “what” of measuring awareness, trial and usage. With valuable brands at stake...Read More

Putting It All Together: How Data Science, Technology and Retail Banking Can Delight Customers

  • October 03 2014
  • Resource: Loyalty Today
  • Eric Levy

Who hasn’t had poor experiences with their bank branches? The mere thought of waiting in lines to transact with a teller, sitting with a customer service rep who started work the week before and has no idea who you are, what you need or...Read More

Emerging Markets set the Pace for Technology Devices in 2015

  • September 30 2014
  • Resource: Loyalty Today

Ask many companies what will be the most attractive market for their technology devices in 2015 and don’t be surprised if the default answer is China. But it’s time for sellers of these products to carry out a slight recalibration of...Read More

Millennial Shoppers Are Old News: Looking Ahead to Gen Z

  • September 28 2014
  • Resource: Loyalty Today
  • Tim Spenny

As financial institutions continue to struggle to attract younger customers and companies compete to capture a share of the ever elusive millennial wallet, we may want to step back and take a closer look at the way their grandparents use their...Read More

Interactive Dining Tables – the Family Meal of the Future?

  • September 24 2014
  • Resource: Loyalty Today
  • Iona Jackson

Picture the scene: It is the 1990s, and a family is gathered around the dinner table to discuss the events of the day. The landline rings and the teenage girl leaps up to answer it, to which her father responds ‘leave it! We are eating&rsquo...Read More

5 Steps That Will Make Smart TV Apps Smarter

  • September 23 2014
  • Resource: Loyalty Today
  • Lindsay Fullerton

As a mind-boggling array of new devices provide a constant supply of information and social connection, consumers are demanding that their TVs keep pace. At this year’s CES and SXSW, smart TVs were at the forefront of the discussion about...Read More

Will Apple Make Payments and, for that Matter, Wearables Cool?

  • September 16 2014
  • Resource: Loyalty Today
  • Tim Spenny

Sure, we’ve made huge strides in technology in the last decade – but adoption is not only a pragmatic decision, but also one of style. Tesla made electric cars the thing of middle-aged mens’ dreams, with its incredible...Read More

Technology, Sport, or Fashion Brands – Where do Consumers Turn to for Their Wearables?

  • September 10 2014
  • Resource: Loyalty Today
  • Anselme Laubier

From activity trackers to data glasses to smart watches, wearable technology is heralded by many as the next big thing. As a result the market is not only becoming crowded but extremely competitive as brands from a range of sectors fight it out...Read More

Prepaid Cards: A Changing Consumer Profile

  • September 09 2014
  • Resource: Loyalty Today
  • Tim Spenny

The verdict is unanimous: Prepaid cards are the fastest growing segment of the card industry.However, despite the time and devotion spent by card companies on innovation, product design, awareness, and usage, there remains a cloud of negative...Read More

Magazine Ads: Digital, Print Score Similar Engagement Levels

  • September 03 2014
  • Resource: Loyalty Today
  • Michal Galin

Marketers are always looking for new ways to bring their brands to life for their high-value target audiences. And, according to a GfK analysis, tablet magazine advertising shouldn’t be overlooked as an effective addition to print and other...Read More

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