The Corporate IoT and Security

  • January 16 2015
  • Resource: Loyalty Today
  • James Simoniti

The “Internet of Things” (IoT) is one of the most revolutionary trends in technology today. It is often referenced in relation to the ‘smart home’, where household appliances, meters and devices autonomously communicate...Read More

The Power of Ethnograpic Immersions

  • January 14 2015
  • Resource: Loyalty Today
  • Leanna Appleby

“I want to understand the world from your point of view. I want to know what you know in the way you know it. I want to understand the meaning of your experience, to walk in your shoes, to feel things as you feel them, to explain things as...Read More

What Do Italian Drivers Want From Tomorrow’s Car Infotainment Systems?

  • January 13 2015
  • Resource: Loyalty Today
  • Wolfgag Waxenberger

In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. We asked drivers what multi-media and entertainment features they might want in tomorrow...Read More

Show Me an App That Can Sell…

  • January 11 2015
  • Resource: Loyalty Today
  • Keith Bossey

Despite the fact that we all know better, at times we eat food we shouldn’t, we don’t get enough exercise, and we don’t get enough sleep. In short, we put off things that cause us short term pain even though there are...Read More

Retail Parks: Sustainable Investment or Hype?

  • January 07 2015
  • Resource: Loyalty Today
  • Manuel Jahn

Retail parks are currently a hot topic of conversation: This retail format is increasingly the first choice among retailers and consumers, and investors are now following suit. GfK retail expert Manuel Jahn explores why retail parks constitute a...Read More

Monetizing Mobile Instant Messaging: The Future Requires Scale Innovation

  • January 03 2015
  • Resource: Loyalty Today
  • Chris Lowe

The mobile instant messaging (IM) market has been a phenomenon of the past 4 years. The growth of IM has been staggering with players such as Japan’s LINE and China’s WeChat acquiring over 500 million users within 2 years of launch. A...Read More

Harnessing the Power of Social Media Insights for Marketing Strategy

  • January 02 2015
  • Resource: Loyalty Today
  • Cathy Buena

While marketers tend to focus on what people are sayingabout their brands in social media, they sometimes overlook the people who are driving these conversations.In our latest video blog, Cathy Buena (Research Director, GfK Digital...Read More

7 Ways to Monetize Mobile Instant Messaging

  • December 29 2014
  • Resource: Loyalty Today
  • Chris Lowe

Recent valuations of major mobile instant messaging (IM) players on the market suggest that the larger the user-base the more valuable each user becomes. This premise may be based on advertising revenues alone so monetizing more features is likely...Read More

India Looks Set To Be the Next Big Market for Tire Brands

  • December 28 2014
  • Resource: Loyalty Today
  • Anant Jain

GfK conducted a seven-month study of India’s tire retailers to find out more about the country’s market. So – what have we discovered?Over 50,000 tire shops exists in India’s smaller cities and rural area; more than half of...Read More

Beauty and the Buzz: How Beauty Buyers are Driving Product Sales on Social Media

  • December 27 2014
  • Resource: Loyalty Today
  • Frederique Bonhomme

The words beauty and buzz are almost synonymous in social media. If there’s one category where consumers have pushed the “social” in social media to the max, this is it. From blogs to forums to videos, beauty buyers want to share...Read More

Displaying results 111-120 (of 164)
 |<  <  8 - 9 - 10 - 11 - 12 - 13 - 14 - 15 - 16 - 17  >  >|