How Was It For Your Customer? Building Loyalty Through Positive and Memorable Experiences

  • February 22 2015
  • Resource: Loyalty Today
  • David Robbins

Loyalty: “a deeply held commitment to rebuy or repatronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts...Read More

Branch Real Estate Strategies in the Time of Zombies

  • February 17 2015
  • Resource: Loyalty Today
  • Eric Levy

As blatant homage from Gabriel García Márquez’ “Love in the Time of Cholera”, it seemed fitting given the media blasts about Ebola, the measles and the flu in the past few months.After watching a couple of...Read More

A Perfect Data Paradox in the Digital Age

  • February 14 2015
  • Resource: Loyalty Today
  • Arno Hummerston

Pretty much most things generate data these days. You get up in the morning and your Fitbit records your first step. You walk down the road and your footfall is measured in at least two ways (most likely by CCTV if you live in the UK, and by your...Read More

Technology Market 2015: Major Trends For Strategic Decisions

  • February 13 2015
  • Resource: Loyalty Today
  • Tilman Rotberg

Which technology trends will be big this year? Where will we see the strongest growth of tech device ownership? How can businesses stay on top of this fast-changing environment? We interviewed GfK technology and media expert, Tilman Rotberg, to...Read More

Spice Is Nice: Snacking In India

  • February 11 2015
  • Resource: Loyalty Today
  • Jon Berry

With its soft-blue label and taupe package, the Relax 100% natural health bar looks like the type of good-for-you product you’d expect in an upscale food chain like the U.S.A.’s Whole Foods. But its provenance is India. And that says a...Read More

Hunting the Health Food Shopper

  • February 09 2015
  • Resource: Loyalty Today
  • Bill Romania

A growing number of Americans are hungry for good health. They try to eat right – and, in many cases, exercise environmental responsibility at the same time. To satisfy these customers, food stores are adding organic, fresh and local fare...Read More

Tackling the Barriers to Mobile Payment

  • February 04 2015
  • Resource: Loyalty Today
  • Oliver Schmitz

With nearly three out of four consumers globally (71%) having access to the internet via a smartphone, retailers would be justified in thinking that the time is finally right for people to pay for goods and services via their mobile phone. However...Read More

What do Japanese Drivers Want From Tomorrow’s Car Infotainment Systems?

  • January 31 2015
  • Resource: Loyalty Today
  • Wolfgang Waxenberger

In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. We asked drivers what multi-media and entertainment features they might want in tomorrow...Read More

Safety First: The Road to Self-Drive

  • January 27 2015
  • Resource: Loyalty Today
  • Gavin Sugden

Not so long ago it was a concept associated with science fiction. Now the dream of the self-driving car is on its way to becoming reality.Obviously there are legal and regulatory hurdles still to overcome, but self-drive technology has been...Read More

How Brands Can Make Friends and Influence People

  • January 23 2015
  • Resource: Loyalty Today
  • Adelynne Chao

“A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner (former CEO of Disney)It’s 2015 and our relationships with brands are...Read More

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