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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
There has been a seismic shift in the way some brands operate in recent years. The traditional “push” approach is being replaced by a more customer-centric model that uses the full range of customer / brand experiences to strengthen...Read More
When I discuss my excitement over the rapidly changing Mobile Payments industry with family and friends they just don’t get it. Sure, they are familiar with Apple Pay and yes, they understand that if they had the new iPhone or Samsung 6 that...Read More
We asked consumers around the world what activities they regularly engage in to maintain their physical health – and getting enough sleep topped eating healthy food, exercising or taking vitamins1.Globally, two-thirds of consumers (66...Read More
In our latest video blog, Cathy Saraniti (VP, New Product Sales Development at GfK MRI) discusses differing fashion attitudes between two distinct age groups of female Millennials. A new analysis from our Survey of the American Consumer...Read More
The use of mobile payment is in its infancy in Belgium, yet awareness is relatively high. Our latest research highlights some of the obstacles to widespread adoption, and suggests how the market might develop in the future.Our FutureBuy study of...Read More
With the launch of Apple Watch looming, wearable devices are garnering more attention than ever. We conducted a survey (Wearables: Geek Chic Or The Latest “Must Have” Consumer Tech?) to understand users’ attitudes towards...Read More
New services are focusing on impeccable design in web, mobile, and broader support services to allow them to engage consumers in new ways. On the one hand, we are seeing services overcome the hurdles of expensive financial advice by promoting...Read More
First it was central locking, then the transponder key. Will wearable watches be driving the cars of the future? As yet, the wearables market overall remains significantly untapped. Both industry leaders and smaller players have launched products...Read More
We recently undertook a study to understand how consumers in Singapore buy tablets. While tablets may attract highly discerning, online savvy consumers, the vast majority (87%) of consumers browse both virtually and in person for these high ticket...Read More
The only constant is change and this is particularly true for the payments industry. Very big changes are coming to the industry later this year and it’s going to have a ripple effect across the entire purchasing experience in the US.On...Read More